About a year ago I hopped into the fitness business and was introduced to the world of info marketing…
Before that I had mainly made money through affiliate deals and advertising. The thought of selling an information product was “odd” to me and I was wondering why anyone would pay big money for an info product over a regular book.
Sometime in 2007, I was introduced to copywriting by Brian Clark at the Elite Retreat conference.
Brian is a very, very good copywriter, and I remember diving in and checking out his blog. I read tons and tons of blog posts and then came across his post on the best copywriting books
I remember buying John Caples Tested Advertising Methods, and it was great. A lot of it was a bit over my head, so I looked for a book that was even simpler. Since then I’ve read a bunch of books on copywriting and direct marketing, in just over a year my grasp on business, writing and marketing is 10x what it once was.
Here’s my boiled down list of copywriting books every entrepreneur and marketer should own…
- The Copywriter’s Handbook by Robert Bly
This was the book that really broke everything down for me and got me started. It’s great for beginner’s-intermediate marketers and will really help you if you’re totally confused. Bob goes over everything from headlines, to the appeal to your call to action.
- Advertising Secrets of the Written Word by Joe Sugarman
Hands down, I think this is the best book on copywriting. Sugarman is an incredible writer and not only does he break everything down, but he gives examples of everything as well. His chapter on psychological triggers is alone well worth the price of the book.
In the age of info marketing, Im surprised Joe didn’t sell this book for $297+. If he did, it would still be well worth it.
- Tested Advertising Methods by John Caples
Brian Clark pointed this one out to me along with Scientific Advertising by Claude Hopkins. I dont know if I have a bad copy of Claude’s book, but I wasnt that impressed with it. Everything seemed pretty obvious.
Caples’ book is incredibly in depth and he covers headlines, the appeal and the layout of the ad in amazing detail. I really like that Caples give you TONS of examples of headlines that work vs. headliens that don’t – And also test results from testing different appeals in the copy.
- Marketing To The Affluent by Dan Kennedy
While this is not exactly a “copywriting” book, Dan gives out tons of practical advice for marketing your products at a higher price level to the affluent crowd.
Most people always want to compete on price, but when you do that you miss out on a bunch of money, and you end up with the worst customers possible.
Dan’s book really helped open my eyes to selling high priced goods. I highly recommend it…
- Influence by Robert Cialdini
This was one of the first marketing books I have ever read, and I still recommend it as the first book every marketer or salesperson should read.
Cialdini goes over all of the solid as stone principles that can be used to persuade someone into buying whatever you are selling. No matter what market you’re in, Influence is sure to help you make more $$$.
If you read all of these books not only would you become a better writer and marketer, but you’d also would be able to up your income pretty quickly with the strategies you learn.
Leave me a comment with some of your favorite copywriting/marketing books… I wouldnt mind picking up a few more.