Enjoy The Process, Not The Result… Enjoy The Process, Not The Result… | Justin Goff

Enjoy The Process, Not The Result…

by Justin Goff on July 6, 2011

I feel like writing today & I want to talk about something that I’ve been giving a lot of thought to lately…

About 2 years ago, I remember reading a post from Brian Clark of Copyblogger about success.

In the post, he said something about “you have to enjoy the process of building your business, because you’re not gonna be any happier when you finally “make it”.

At the time, I wasn’t making much money and my business was struggling. Being an arrogant 25 year old back then, I thought Brian was completely full of shit with that statement. When you’re struggling, the thought that things getting better won’t make you any happier is a tough pill to swallow.

I’ve come to realize though – he was absolutely right.

Sure making more money makes things easier on you, especially if you were struggling to pay your bills before. But if you’re building your business with the thought that somehow success will make you happier, I can tell you it won’t.

Just this past week I read The Power of Now by Eckhart Tolle – and all of this really came to fruition.

Eckhart’s message is that most people spend every second of their life living in the past or waiting for something in the future. They believe that external events will somehow fulfill them and make them happy. This really hit home for me.

After thinking about this, I realized the only times I’m truly living in the now, and not thinking about something else is when I’m doing yoga or meditating.

Eckhart’s message is very powerful, and I’ve thought a lot about how it applies to me and my business.

In my business I’m always setting goals and striving for specific things to accomplish. But what I’m realizing is that while hitting these goals, is great – the end goal doesn’t make me any happier than the process. I need to focus more on “being present” and enjoying the process of getting my business to where I want it to be.

The sage wisdom that Brian Clark gave 2 years ago was right. If you’re not enjoying the process, you’re never going to enjoy it when you “make it”…

– Justin


Syma Freak July 8, 2011 at 12:31 am

Good post-making money is a lot of fun-but to me the greatest concept is being right with anything you do on line-As now late 50’s have had a go at many things,have to say failed on more that succeeded,living the moment is essential in a business project you have a go at-fear of failure,dreams of riches in the future take you away from the now of life-that is where we live right bloody now-Sure you need dreams,act on them in the now.results can be sad and amazing,but let me tell you being on the edge in life is the only way I can get a kick from my being here-What did Robert say in movie Heat-“barbecues-ball games not me ” something like that-Anyway thank you for letting me rant a bit-great post.

Jared July 8, 2011 at 6:27 am

Dude you’re totally right.

I am in those shoes now that you were talking about when you were 25, except I’m 24.

I get ahead of myself sometimes but then I bring myself back down and realize how fun and exciting this is. Wouldn’t have it any other way.

Peter July 8, 2011 at 1:52 pm

Hey Great Article, especially for people getting into affiliate marketing, it seems like most people dont realize that it is just an Industy, Like any other, Its a Business, people think just 1 website will take off, make them rich, and make the “happy”. Dont get me wrong, im sure it happens every hour of every day…But most big Players in this industry didnt have that kind of immediate success, Most big time affilaites and advertisers prob hit it big time, after they started to treat it like a business, and after they began “enjoying the building process” like you said. I have been broke, and procrastinating reading affilaite blogs for the last 3 years, I would actually tell myself, that i WONT be happy, untill i get to the point where i know i can, and should be. Only in the last few months i am beginning to enjoy working, and although i STILL have not yet made money online as an affiliate or advertiser, I have a few projects that i am very close to going live with, and I have been Happy, and enjoying eveyminute of it. Thanks for reminding me how important it is to live in the moment, and be happy and enjoy everything your doing. I think It has been one of my biggest restraints up until this point. It is not easy to stay focused and be happy when you not accomplishing any of the goals you want to.. Blog posts like this help you to stay on point tho, Thanks for getting back into blogging!!! lol

Ray July 8, 2011 at 2:18 pm

You’re right Justin. I get myself too wrapped up in stuff (SE rankings, traffic, creating content) at times (like now) and forget the FUN of this business: coming up with new ideas, taking action on them and seeing how they pan out.

Thanks for posting this. Now it’s time to go have some fun.

Yayson Potter July 30, 2011 at 10:17 pm

Excellent article, it really hits home as I agree many people including myself often times get wrapped up in thinking about how the future will be and how it will be better or how the past was better. But they forget about now and end up just repeating everything because they are too busy to take a step back for “now”. Plus you will always have new goals and as you reach them everyone needs to enjoy those moments.

Constantin Gabor August 2, 2011 at 3:40 am

Gotta read that book. I’ve heard about it before but didn’t trouble myself to get it.

I agree with all you say here. Once you reach a goal, you’re not exactly happier.

The process though is a thrill. :-)

Jen August 7, 2011 at 5:51 am

Hey Justin,

I’m there now… But no worries! I took my savings, created this CRAZY plan, and I’m going to make it happen. I have these post-its everywhere in my house that say “Build The List!” and the others say “9.1.2011.” I won’t lose. Your post motivated the heck outta me, cause it’s like as long as I keep pushing, I’m sure amazing things will happen! Thanks! You had my attention when I found out you were a Buckeye, and apparently we attended OSU at the same time. I actually thought you were this other guy who dated my best friend, and he has the EXACT same name as you…lol

Best of luck!

O H!

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