Facebook ads = gold mine for trainers

(Pic from Facebook in California at the Elite Retreat conference)

So last month I went to the Elite Retreat conference in San Francisco.  It’s an internet marketing conference that costs $5k per person and is only limited to 30 people.  You have to apply and be accepted just to go.  It’s really an awesome time and Ive learned so much the past two years from going there…

On the 3rd day of the conference this year we took a trip to Facebook and their ad team gave us a presentation and some inside info on what’s working with Facebook ads right now.  I got a ton of good info from them, and immediately got to work on setting up a campaign.

My first campaign is sending leads to Vic’s personal training business in Columbus… and my first impression so far of the Facebook ads is WOW!

If you haven’t tried this yet, you need to get on it and start cashing in.  You literally can generate QUALITY leads over night.

For his personal training business, I sent Vic 8-9 leads in the first day, and he has already converted one of them to a $600 per month client.  He still has a few more taking their free trial workout that we’re offering, so he may convert another one too.

We also did one for his bootcamp and I sent him 14 leads in just three hours…He has 6 of them coming in for their trial class this week.  For $40 bucks I was able to get him 6 people (maybe more) to try out his bootcamp.  Now if they like it, and say he converts 3 of them, its an extra $300 per month for Vic which equates to $3600 on the year.  And this was all off a $40 investment…

Compared to PPC, the facebook ads are super cheap as well.  I’m hitting anywhere from .30-.45 cents per click for him and this is within a pretty targeted demographic.

Facebook also allows you to target certain demographics and profile characterisitics which really helps narrow things down and improve your cost per click.  So if you are looking for women in New York City who are between the ages of 30-40, you can narrow your ads to just that segment of people.  It’s really like the new form of direct mail, except much cheaper and a little hipper.

I’m going to keep running these ads for him, and honestly I think I’ll increase his business by $3-5k per month just from Facebook.  Over a full year that adds up to $36,000- $60,000 more dollars for him…

If you’re a trainer and not using this right now for personal training clients and bootcamps, you’re missing out on a huge opportunity.

Some helpful tips for Facebook ads…

• TEST, TEST, TEST.  Ive had a few campaigns that were duds and all of a sudden they turned into lead machines with just 2 or 3 little tweaks.
• Your picture in the ad seems to matter more than the ad text, but both are obviously very important.
• Call to action – make sure you have “Click here” on your ad text, it really helps the click through rate.
• Your landing page is THE most important part of the equation.  Capture their information and make sure you follow up with them ASAP.  Test your landing pages as much as you can…

Take action and get this cranking right away if you can.  There is SERIOUS money to be made for trainers with Facebook ads…

- Justin

P.S. – If you’re interested in getting new clients and don’t want to take the time and money to experiment with Facebook, I might open this up as a service to a select few trainers.  I would handle all of the marketing, you just close the leads and make $$$.  Email me (justingoff@gmail.com) if you are interested…