Fear vs. Hope in marketing (crazy results!)

by justin on February 4, 2009

What do you guys think about using fear in your marketing?

Has it worked well for you?  Let me know in the comments below!

-Justin

{ 3 comments }

1 Doug Groce February 4, 2009 at 11:57 pm

Good tip, Justin. Interested how the underlying meaning of a headline can change the open rate like that. With the exact same content. I liked the screen cap. What software is that?

2 RiseAboveStrength February 5, 2009 at 10:35 pm

Great tip. I will start thinking about that when I get my newsletters going soon

3 Antonio Valladares February 6, 2009 at 8:07 pm

dude this is great. Im re writing my sales page this weekend and will use this in some of the copy for sure. will also try this w a newsletter monday. will let you know how it goes. thanks

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