Comments on: How to find the best keywords for your fitness website

By: justin

justin — Fri, 23 Jan 2009 05:01:23 +0000

@ Doug – It really depends on your situation. If this is for a local website, it depends on what kind of brand recognition you have in your area. If eveyrone in your area refers to you by your gym name, or by your personal name, then make your URL that (ex… douggroce.com) If you have NO brand equity in your area, it wouldnt be a bad idea to get CityPersonalTrainer.com or CityFitness something like that.

I like to go for branding more. On the local level you can rank pretty easily no matter what your domain name is.

Use a keyword tool like the Google adwords tool above (free) – and get a feel for whats popular and also the type of lead you want in your area. Go for that as your main words.

If you want personal training clients, go for personal training keywords. If you want bootcamp and group classes then go for those… You can also go for both by putting them bothin in the title tags and on the page, or by making seperate pages for them on your site…. like this…

DougGroce.com (personal training in Bella Alabama)
DougGroce.com/bella-alabama-bootcamp (Fitness bootcamps in Bella Alabama)

Hope this helps…

-J

By: justin

justin — Fri, 23 Jan 2009 04:54:51 +0000

@ Becky – An H2 tag would be the sub heads in your article. Your article should kind of flow like an outline. Try to have 2-3 H2 tags in your article….

Heres an example – http://www.gymjunkies.com/build-muscle/

The large red fonts in the article are H2 tags. You can make H2 tags in wordpress easily in the editor part when you are writing an article. Its in the dropdown part on the left.

By: Doug Groce

Doug Groce — Fri, 23 Jan 2009 03:37:27 +0000

Justin, how’ve you been man. Yeah I have a couple more questions on this topic as I’m starting to get more interested in this internet marketing stuff.

How important is it to have keywords in your actual URL – For example, if I was opening personal training company and wanted a main website, should I just name it the name of the company, or should I try a variation of “X area Personal training”?

Also, how do you weed down the keywords and actually make an an informed decision on which two MAIN phrases you focus on, and then the other five like you mentioned in the blog post?

By: Becky Williamson

Becky Williamson — Thu, 22 Jan 2009 23:48:39 +0000

Hey Justin,

Good information here. I have a dumb question,though. You define in your post what an H1 tag is. What’s an H2 tag?

becky

By: Brian Devlin

Brian Devlin — Sat, 10 Jan 2009 04:38:21 +0000

Great post Justin. I hope your doin well man. I will be posting your interview in a few days on my site. Been slammed with training and studio stuff this month. Barely able to get a blog post a week. Keep up the good work man. I really appreciate your transparency. Gym Junkies is quality stuff as well

By: Chris McCombs

Chris McCombs — Fri, 09 Jan 2009 18:15:28 +0000

Nice post bruddha

Nothing like ranking for TONS of highly targeted money phrases in your niche