How Bad Do You Want It? How Bad Do You Want It? | Justin Goff

How Bad Do You Want It?

by Justin Goff on November 4, 2012

When you strip everything away, this is essentially the only thing that determines if you’ll be successful…

How bad do you want it?

Earlier this month I held a private, high-level mastermind in Columbus for 12 of the best internet marketers in the world.  During my 50 minute presentation, I shared a lot of the nitty-gritty details of my story and how I got to where I am today.

I talked about how I “beat the system” and made really good money right after college.

Then I talked about how I lost everything and hit absolute rock bottom 2 years ago.  I talked about how I was nearly dead broke, heartbroken, depressed beyond what I could ever imagine and  how I turned that shitty situation around and made $180,000 in sales in just 3 months.

The funny thing is, my story isn’t that different from most of the guys in this industry.

I failed over and over and over again when I got started.  And after talking with the guys at the mastermind, I realized that was a pretty common theme between all of us.

But the thing that separated the 13 guys in that room from most of the “online guys” I know is we all just flat out wanted it more.

At its core, this is really what being successful boils down to.

The other day, A friend of mine asked me what I’m gonna do if the new business I’m launching doesn’t end up working…

I told him that’s not really an option – because there’s really only one thing that’s going to happen, and that’s me turning this into a million dollar business in 12 months.  It might not be successful the first week, or even the first month, but you can bet your ass I’m not gonna let that affect me.

When the “only option” is success, there’s not really a question as to how much I need to do.  I’m gonna do anything and everything that needs to be done to make this profitable.  If that means putting in 12 hour days, then I’ll do that.  If that means getting up at 5 AM to get some extra work done, then I’ll do that as well.  If that means spending a Friday or Saturday night on the computer to get shit ready for the following morning, then I’ll do that too.

Failure and setbacks are always part of success.  Until you understand that, and fully internalize it, then you’ll always have some fear of failure.  If you want it bad enough, then none of the failures and setbacks will even matter to you.

T Harv Eker has a great quote about this mindset.  It goes something like this…

“Either you’re a person who will be stopped, or you’re a person who won’t be stopped.  It’s really that simple.”

When you figure out how bad you want it, and you make the decision that you’re a person that won’t be stopped…everything seems pretty straightforward.  The little voices in your head, and the negative people that try to bring you down won’t matter one bit.  Their comments won’t even register in your thought process.

No matter if your goal is to make more money, lose weight or find the woman of your dreams – Whether or not you’re successful all comes down to how bad you want it…

Think of that when you’re in a rut.  Or when you’re hitting rock bottom and wondering if you can even muster the energy to go on…

Just think…. How bad do you want it?








{ 1 comment }

Darren aka- Phat-Man November 5, 2012 at 12:19 pm


It does come down to this. I started my venture of working “for self” in 2011. Things haven’t gone exactly as I planned but I realized obstacles happen, its up to the person to keep going. In an effort to keep moving forward, I always ask myself how bad do i want it and I always want it so I know it will happen. Thanks for a great motivational article!!

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