12 Proven Copywriting Appeals In The Fitness Industry

November 25, 2009

If you’re trying to sell to the fitness industry there are some common appeals that continuously work  in selling fitness & weight loss products… Here’s a few things you MUST know if you want to write a killer ad, infomercial or salesletter… No matter who you are targeting your prospect wants results ASAP.  A 12 [...]

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5 Copywriting Books Every Internet Marketer Should Read

November 19, 2009

About a year ago I hopped into the fitness business and was introduced to the world of info marketing… Before that I had mainly made money through affiliate deals and advertising.  The thought of selling an information product was “odd” to me and I was wondering why anyone would pay big money for an info [...]

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My biggest problem as a startup…

August 19, 2009

This is extremely hard to boil down… I could easily write about acquiring new customers, my problems with implementing things quickly, our lack of project management skills, my need for an assistant, my problem of focusing on non-money making ventures or even the fact that we have 3 dogs at our house that contantly interrupt [...]

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A few things I hate about being an Entrepreneur…

August 10, 2009

Why is that people think they can just interrupt your day when you work from home? If I was a lawyer would you come to my office and ask me to come to your house and help you fix the sink in the middle of the workday?  Probably not… but why do people think they [...]

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Breaking Down A Local Business’s Site

July 2, 2009

Here’s my thoughts on a personal training business site.  I think you’ll be able to pick up some good tips from this if you run a local business (or a training studio) The site: Mike Hanley’s Studio that offers Personal Training in New Jersey (TheTrainingStudioNJ.com) Initial thoughts Ok where did he get this designer and [...]

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Here’s something you MUST have on your blog…

May 10, 2009

Your Story When I was at the Elite Retreat marketing conference, I sat down with PR & social media rockstar Chris Winfield and the first thing he said when he looked at Gym Junkies was “Whats the story here?” I thought our blog was in great shape in regards to design, but after having it [...]

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Why you should be studying Craig Ballantyne

May 8, 2009

Craig is one of the guys in my mastermind group that meets every 2 weeks, and he is flat out killing it online right now. He sells the Turbulence Training workout ebook and also kills it with his membership site. He interviewed me a month or so ago for his monthly newsletter at Online Super [...]

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Highschool throwback!

April 16, 2009

My buddy Dennis, just emailed this picture to me.  It was from the day we graduated high school (about 6 years ago).  All I can says is WOW.  By the way Im pretty gangsta dont ya think? I’m on the left

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Shoutouts to great people…

April 12, 2009

Dennis Yu has been helping me a bunch lately with my local search marketing questions.  He’s at the forefront of local search marketing, and has really helped me a lot with some local search questions… Also GymJunkies had a big problem last week with the blog and my buddy Shoemoney and his partner Dave were [...]

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When things don’t work out…

April 7, 2009

” Don’t whine.  Don’t complain.  Don’t make excuses” – Coach Wooden

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