Why Hitting Rock Bottom Was The Best Thing For My Business Why Hitting Rock Bottom Was The Best Thing For My Business | Justin Goff

Why Hitting Rock Bottom Was The Best Thing For My Business

by Justin Goff on July 12, 2011

I get around 100+ emails everyday.  Some of these are from marketers who are looking to me to fix their problems, fund their ideas, rob me blind…whatever

However, the question I get the most usually has something to do with “I’m in a good job, but I want to make money online.   How do I motivate myself to leave my job?”

When I read this, I’m always reminded of one of my favorite quotes from Fight Club…

“People have to really suffer before they can risk doing what they love”

Unless you’re REALLY suffering, you can pretty much rationalize everything in your life and convince yourself to stay in your “comfortable” bubble.

I’ve been an entrepreneur for 4 years now, and I’ll be the first to tell it hasn’t always been “comfortable” or easy.  I was clearing $15k a month right out of college, and then struggled for nearly a year without any income.

I really hit “rock bottom” last summer when in a span of a week, I lost my major consulting client, Lebron James broke my heart and left Cleveland… and a few hours after that my girlfriend of 3 years came home from work and told me she didn’t want to be with me anymore.

Talk about a shitty week.

To add “insult to injury” I had enough money to survive for about 2 more months.  During the few months before this, I was working on my 31 Day Fat Loss Cure site as a side project.

I was never in a hurry to get the 31 Day Fat Loss Cure going.  I was comfortable with what I had.

However, when everything came crashing down,  I did what all successful people do… I put it behind me and started busting my ass IMMEDIATELY to get The 31 Day Fat Loss Cure profitable…

After about 2 months of breaking even, things really started to take off for us.

Since last summer, I’ve taken The 31 Day Fat Loss Cure from nothing to one of the best selling fat loss programs on Clickbank.

But, none of this would have been possible without me hitting the lowest point in my life.

You know how personal development gurus always say “look for the good in each situation” – well last summer when I was sitting there in my apartment, depressed as shit – you never could have convinced me this was going to turn out well for me.

But it has.

And the reason it has – is because I hit my “rock bottom” and had no other way out.  I didn’t have any time to goof-off or play around with “potential ideas”.  I had 1 goal and that was to make my website profitable in less than 2 months… No exceptions.

So this is what I tell all the people who email me and want to know how to make this their full-time job.  No, you don’t need to quit your job, but you do need to set a HARD deadline, and work towards it like you have no other option.

If this is always your fun “side gig” you’ll never put the full effort into it that you need to make it.

– Justin

P.S. – Feel free to leave me a comment below about hitting your “rock bottom” or your “breaking point”…  If you have your own story, feel free to share it with me.  I’d love to hear from you.


Jeremy Hermanns July 12, 2011 at 5:27 pm

Justin – great post man, it honestly takes hitting 0 to start over, many of us have been there Bro. Thanks for sharing, what a great motivational post…keep it up, hope to see you at ER8.


Nana Kwame July 12, 2011 at 5:29 pm

I can really relate to this. I know all the steps, I know what do. SEO, outsourcing etc. but I’m just taking a fine time setting up my websites. Recently, I just got a (dream?) job that pays well and it’s like I’m kind of lost a bit of drive that I know I need to make it online. Sometimes, I half wish to be at rock bottom.lol

Kevin July 12, 2011 at 9:00 pm

I haven’t hit rock bottom yet, which is why I’m a little nervous. I’ve had some ups and downs within in my business (right now being a down time – but could possibly be due to summer). I just bought a house, so I think that is going to make me get my ass in gear here soon and make it happen.

Good post, nice to see you blogging again.

Justin Goff July 13, 2011 at 7:28 pm

Nice post. I got linked to it from Google+ thinking it was me.


Susan@Home Workouts July 15, 2011 at 10:10 am

Hey Justin,

I’ve been following you for a long time and wondered where you went! I was sad to read about you hitting rock bottom, especially the part about your girlfriend.

As for your main theme, I did leave my job in Oct 2009 and started to work online. The trouble was, I spent so much time making the usual mistakes that I wasted a lot of my time and savings in the process. Anyway, I went back to work in Feb 2011 because I could not yet pay my bills with my online income, although I am happy to say I was on the right track by then.

Since going back to a less stressful and time consuming job, I have been able to spend a little more time and money on my sites and that actually makes me happy. So right now life is good.

My lesson to people would be to not leave your job until you have done your research and perhaps have started making a little money on a regular basis. There’s nothing like the fear of not being able to eat but that fear won’t help you if you don’t know what you’re doing. Work the bugs out first, then go full force.

Glad to see that you made it happen for you. Love when you update this blog!

james July 16, 2011 at 2:27 pm

Being comfortable gets nothing done.

I can totally attest to that!

I’ve been cruising along because I hit my goal and haven’t set another one that is higher.

Time to get it done.


Sergio July 16, 2011 at 6:03 pm


When I read your e-mail I thought you wrote it to me only. I am in the same position you were. I need get some cash ($3,000) real quick (like in 4 weeks) or I’ll have to take my kids out of the school they are right now and get them in a public school.
I have 4 websites and even they throw me a little cash every month it is not enough. Between my day job and my obligations at home I only have 2 or 3 hours available for my internet business. I’ve been trying to get all my 4 websites working at the same time and as you might assume, I can’t make it.
I just read an e-mail form Anik Singal about focus. And i think this is part of my failure, my lack of focus. So for the next couple of months I will work only on my 31 day fat loss cure campaign like there is no tomorrow.
I’ll talk to you later.

Johnny July 17, 2011 at 7:52 am

Killer post brother. It’s situations like these that drive you to actually do shit. When you get complacent and comfortable you fall into a rut. Gotta remain ruthless.

Ray July 17, 2011 at 8:20 pm

Surprised nobody mentioned this, but having such good success right off the bat was probably one of the worst things that could happen (especially right out of college) to a business owner . You start thinking you’re the ‘Boy (or Girl) Wonder’ , you start to ease up off the gas (start coasting) and you get comfortable where you are …until you wake up.

I think if I was still in corporate America today, I would probably still look at affiliate marketing as a “source of amusement that pays”.

Comments on this entry are closed.

Previous post:

Next post: