When I first started making money online, I ended up falling into the “trap” that I see a lot of young internet marketers fall for…
It’s the trap that proves to everyone that you’ve made it. It’s the trap that shows everyone you’re just like Frank Kern or Eben Pagan.
This trap is the downfall of a lot of young marketers – and I see it a lot in the emails I get, the people I meet at conferences and the posts I see from marketers on Facebook.
I like to call it the “see I made it” trap…
When you first start messing around with online marketing, you’re going to have a lot of people in your life who are going to doubt you. Most of your family and friends will think you’re nuts, and they will probably tell you that you’re wasting your time on something like this.
But then if you keep plugging along and you happen to be successful, you’re going to have the urge to show everyone that you “made it”. You’re gonna feel like you need to prove that you did it, and that they were wrong about you.
This can come in a lot of different forms, but the most common I see (and the one that I fell into) is people buying a lot of things & having people in their life that make them look like a “successful marketer”…
Whether it’s a pimped out car, a massive house, $500 bar tabs or a stunning girlfriend – I see so many younger marketers using all of these things to “prove” to everyone that they made it.
A few years ago, I was guilty of falling into this trap as well.
I had the pimped out SUV, the huge bar tabs, and the gorgeous girlfriend. Part of me felt like these things made up “who I was” as a person. Part of me felt the need to live up to the material expectations that I saw other marketers have…
I can tell you first hand that the person I was trying to project was not really who I am. Sure it’s fun to have nice things in your life and there’s nothing wrong at all with having nice stuff – but if you’re letting those things define who you are and you’re deriving your happiness from those things… then you’re going to be in for a world of hurt when they’re gone.
When my old girlfriend and I split up a few years ago, I truly felt like I was losing part of “who I was”. I even felt a little “unsuccessful” the day I traded in my $60,000 SUV for a used Jeep Cherokee.
I think a lot of this boils down to knowing what you want out of this business. A few years ago, I would have said I wanted to make a ton of money and part of me really wanted recognition from other internet marketers.
Today, I have a different idea of what I want. I have no problem being under the radar, making a great living every year and using internet marketing to live life on my own terms.
One of my long term goals for all of this is to retire by the age of 35, and use my free time to start a non-profit dog rescue. This is my “end game”. This is what keeps me motivated to hit my goals each and every week.
I really don’t pay a whole lot of attention anymore to what other marketers are doing. If they have something that can help my business, then I’ll listen. But if there’s nothing in it to help my business and it’s more about ego stroking then I’m really not interested.
If you’re just starting out, or you’re just starting to see some success, make sure you don’t fall into the trap of trying to live the “internet marketing dream”. Figure out what YOU want out of this. Whether that’s more money, more freedom or to just get away from your current job.
Just make sure you figure out what you actually want, and don’t fall into the trap..