Wrong appeal = DISASTER in an ad

by justin on May 24, 2010

I’m going to make a few new posts this week with some of my biggest copywriting tips…
Since one of my main niches is fitness/weight loss – a lot of the examples will be from this niche.  With that said, don’t think that these are exclusive to this industry.
Let’s get right into it…
If you thumb through [...]

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Taking an eBook from 0-$100 a day in profit (in 30 days)

by justin on April 28, 2010

It’s been a while…
But I’ve been working on something new that I wanted to chronicle here and share with you…
My main consulting client decided to go in another direction and get rid of most of his business, so he doesn’t have much of a need for me anymore.  At present time my income from him [...]

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“It Pays To Be A Winner”

February 11, 2010

A few weeks ago, I rented a NAVY Seals training documentary from Netflix.  First of all, it was one of the best documentaries I’ve seen in a while and I highly recommend you rent it if you have Netflix.
One of the big lessons I got out of it was a phrase they said over and [...]

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Can you really increase your income by donating money?

February 5, 2010

I wanted to tell ya about a little experiment Ive been doing over the past 4 months. Some of you may already do this…
In Dan Kennedy’s book Wealth Attraction For Entrepreneurs (a MUST read) he has a chapter on donations and saving.
Basically from all of his work with millionaires, he noticed all of them [...]

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A Lesson That Took Me A While To Learn

January 28, 2010

Two things have had a bigger impact on my outlook on life than anything else…

being an entrepreneur
and getting serious about working out

Before either of them I always had a “victim” mentality.  I had an excuse or a rationalization for everything and I would blame anything but myself for the situations in my life.
Wyatt Woodsmall, a [...]

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What It Takes To Be An Entrepreneur

December 13, 2009

When I started making a living online 2.5 years ago I was making some good money each and every month.
For someone who was just starting out, I was regularly having months of $12,000+ profit and working about 7-8 hours per week (yes per week).  For a 22 year old kid, fresh out of college this [...]

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12 Proven Copywriting Appeals In The Fitness Industry

November 25, 2009

If you’re trying to sell to the fitness industry there are some common appeals that continuously work  in selling fitness & weight loss products…
Here’s a few things you MUST know if you want to write a killer ad, infomercial or salesletter…

No matter who you are targeting your prospect wants results ASAP.  A 12 week workout [...]

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5 Copywriting Books Every Internet Marketer Should Read

November 19, 2009

About a year ago I hopped into the fitness business and was introduced to the world of info marketing…
Before that I had mainly made money through affiliate deals and advertising.  The thought of selling an information product was “odd” to me and I was wondering why anyone would pay big money for an info product [...]

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My biggest problem as a startup…

August 19, 2009

This is extremely hard to boil down…
I could easily write about acquiring new customers, my problems with implementing things quickly, our lack of project management skills, my need for an assistant, my problem of focusing on non-money making ventures or even the fact that we have 3 dogs at our house that contantly interrupt me [...]

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A few things I hate about being an Entrepreneur…

August 10, 2009

Why is that people think they can just interrupt your day when you work from home?
If I was a lawyer would you come to my office and ask me to come to your house and help you fix the sink in the middle of the workday?  Probably not… but why do people think they can [...]

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