One of the keys to making a boatload of sales is realizing that human beings (along with other animals) will always take the path of least resistance.
For example…
A few months ago I noticed that my neighbors cat kept coming over and drinking out of my pool.
Which was not a huge deal for me…
But the pool is full of chlorine and other crap, so I didn’t want the poor cat getting sick.
So what did I do?
I put out a water bowl so he didn’t have to drink out of the pool.
My thinking was that if he’s gonna keep coming over for water, Id prefer him to drink out of the bowl.
Well guess what?
That cat now comes over every single day to drink out of the water bowl.
And on top of that…
I’m pretty sure he told all his buddies about the water bowl as well.
Cause there’s like 4 cats a day drinking out of the water bowl now.
It’s like Coachella back there.
And here’s what I find interesting about this…
This whole exercise with the water bowl is quite instructive in terms of how animals (and thus most humans) act.
Cause we do the same thing.
We always take the path of least resistance.
If you can meet women sitting on your couch scrolling Tinder, most guys will do that instead of going out on dates.
If you’re hungry and you can get Chipotle delivered to your door instead of cooking for yourself, then most people will do that.
If I can lose 60 lbs with liposuction, I’m gonna choose that option over the pain and embarrassment of going to the gym every time…
This is how we are wired.
We’re wired to find the easiest path possible.
We don’t want to have to work for things.
We want instant results…
And we want those results without having to do much work on our end.
This is a very simple idea…
But it’s one that can make you millions if you truly “get it” and adhere to it.
So keep it in mind…
That’s all I got for ya this morning…
Enjoy your Thursday,
– Justin
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