Back in 2010 I was at the Underground Conference when Yanik Silver took the stage and had a simple request…
“If you run split tests every single day, please stand up and stay standing“
I looked around the room…
Out of the 200 or so people in attendance, only 9 people stood up.
So it wasn’t many people…
But when I looked at WHO was standing up, it was a real eye opener.
Cause it wasn’t a bunch of bums…
It was guys like Joel Marion, Mike Geary, Eben Pagan, John Reese and a bunch of other multi-millionaires.
“Take a look at the guys standing up” Yanik said. “All of these guys are doing 8 figures a year. And they all have split tests running every single day. Do you think that’s a coincidence?”
Nope.
That moment had a profound impact on me.
And sadly it’s one of the secrets that most marketers never grasp.
Cause here’s the truth…
A winning offer isn’t born…
It’s shaped.
Which means you start with “potential”…
And then you run lots of split tests on your leads…
On your upsells…
And everything else that matters.
Until you have a winning offer.
That’s how winning offers are created.
The majority of the products I’ve put out that have converted on cold traffic went through this process.
It’s ALL about split testing.
And contrary to popular belief, split-testing doesn’t have to be complicated.
Or expensive.
In fact, you can do it pretty easily with a number of solutions.
Which is why I’m writing to you today…
I mentioned yesterday that the custom split-testing software that Mike Geary had built for his offers has just been released to the public.
Mike spent nearly 10 years, and $20,000+ on this software to perfect it.
It allows you to easily run split tests…
And calculate AOV’s…
And see your upsell conversion rates…
It’s pretty amazing.
And right now the programmer that created the software is allowing you to test-drive the whole thing for 14 days to see if you like it.
I already got a sneak peek at it when I was at Mike’s house last summer…
And I was blown away.
It’s better than VWO or Optmizely.
And instead of costing thousands a month, it’s only $197 a month.
So quite a steal.
Anyways…
If you need an easy-to-use split-testing software that can help you test new leads, new sales pages, new upsells and more, then I highly recommend this one (it’s called CBSplit).
You can try it for 14 days and see what you think.
I don’t recommend a lot of stuff to my list…
But this gets a big thumbs up from me.
Here’s the link to check it out…
-> 14-day free trial for CB Split
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