A question came in over the weekend from a copywriter named Vince Paul wondering if I could share some examples of winning email hooks…
——
That email you sent about Mr. Beast and how email marketers could significantly increase their sales by simply having better hooks in their emails really hit home for me.
I’m wondering if you could share a few more examples of good hooks vs bad hooks like you did in that email.
——-
Sure thing.
I’ll even show you some real-world examples that I sent to my list.
Take a look at these two emails…
– If you’re not selling to your list, someone else is ($296 in sales)
– the no-funnel secret for big sales to your list ($2464 in sales)
The first email here (if you’re not selling to your list, someone else is) pulled in $296 in sales.
And the second email (the no-funnel secret for big sales) pulled in $2464.
So the second email did 8x the sales of the first email!
This is despite both emails being written by me…
And both emails promoting the exact same offer…
Yet the second email did 8x more sales than the other one did.
Why?
Simple…
It had a better hook.
The second email used a proven and tested hook that has crushed for me over and over again in launches (I call it the “Therapy Mirror” hook).
So I simply used it again…
And it raked in a ton of sales.
I’ll give you another example…
In the launch I did earlier this year for “how to write Justin style emails”, I sent both of the following emails…
– How to be “famous” in your niche
– How much I made from January-April writing “Justin style emails”
The first email (the famous one) brought in $1186.
The second email (how much I made) brought in $2841.
So the second email brought in 2.4x as many sales as the first one.
Why?
It wasn’t the quality of the copy (I wrote both emails)…
It also wasn’t the subject line (both emails got over a 50% open rate)…
So why’d the second one do so much better?
Again, it simply had a better hook.
The second email used a proven and tested hook that has crushed for me over and over again in launches (I call it the POTP hook).
Point being…
If you want your emails to rake in more sales…
It’s all about the hook.
Your email will either thrive or die based on the hook you come up with.
So I suggest you get good at coming up with email hooks.
Now if you want some help with this…
I’m hosting a training this Wednesday where I’m gonna show you the 13 most profitable email hooks of all time.
On the training, I’ll walk you through all 13 of my top performing email hooks including…
– the “S.T.D. hook” that brought in over 70,000 buyers for a supplement offer in a single year
– the “Truth Serum hook” that outperformed every other email in a recent launch and helped me nab 2nd place in the launch
– the “P.O.T.P. hook” that crushes in niches where your buyers are highly skeptical (like “make money”, fitness, financial and health)
– the “Admission hook” that sold 112 units of a $1997 physical product ($223k in total sales)
– the “M.I.T. hook” that’s probably the easiest email to write, but also continues to dominate in niches like dating, financial and health
– the “Dr. Doom hook” that I’ve used to DOUBLE the sales on the last day of a sale or a launch
– the “BL tease” that makes it as easy as pie to sell courses, ebooks and information products
– the “tin foil hook” that’s so weird and outlandish that it gets massive open rates which in turn leads to big sales
– the “Therapy Mirror” hook that’s pulled in more sales than any other email I’ve sent in 2023 (this is by far the best performing hook I’ve used this year)
– Plus many, many more of the most profitable email hooks of all time
So that’s what I’m gonna reveal on the training…
I’m also gonna give you an entire swipe file of all the email hooks I go over on the training.
So you’ll have that swipe file to keep…
And you can refer back to it anytime you need an idea for an email.
I put a ton of effort into this training…
And I think it will be insanely helpful (and profitable) for you if…
– You have your own email list…
– You write email copy for clients…
– You’re a list manager…
– Or you want to finally take the leap and get into email copywriting for the first time…
If any of those sound like you…
Then this training will be right up your alley.
Cause here’s the truth…
You can spend years and years testing new email hooks and try to figure out which ones work best…
Or…
You can simply use the 13 proven, tested and highly profitable hooks I’m gonna share with you on the training.
I already slaved over the ideas…
I spent hundreds of hours writing the copy….
I ran split test after split test…
And now instead of doing the same yourself…
You can just swoop in and use the winning hooks that I’m gonna show you.
So if that appeals to you…
Then I suggest signing up for this training that’s happening this Wednesday, June 14th at noon ET/9 AM PT.
Plan on the training lasting about 2 hours…
If you can’t make it to the live training, or if you need to step away for any reason, you will get all the recordings from the training so you can watch it whenever you’d like.
So that’s the deal…
If you’re wondering about the price of the training…
Many of the online trainings and workshops I’ve done in the past have cost as much as $1500.
But this one won’t cost you $1500.
In fact, it won’t even cost you a third of that…
If you sign-up today, the price for the training is just $197.
So for $197, I’ll show you each one of the 13 most profitable email hooks of all time.
I’ll give you a swipe file with examples of each one…
And I’ll even show you how to use each hook in a variety of niches.
That way you won’t have to struggle with coming up with hooks and angles for your emails ever again.
You can simply use the 13 hooks I give you that are battle tested and PROVEN winners.
So if that interests you…
I suggest you snag a spot on the training.
Some heavy hitters in the copywriting world have already signed up such as Jason Capital, Jerrod Harlan , Paul Martinez, Harlan Kilstein and Gary Bencivenga (yes, THAT Gary Bencivenga)…
So if you want to join them…
The deadline to sign-up is tomorrow night at 11:59 PM CT.
After the deadline passes, the page will close.
And you won’t be able to sign-up for the training (even if I know you and you’re a good friend of mine).
So if you want to be a part of this training and learn the 13 most profitable email hooks of all time…
I suggest grabbing a spot now while you still can.
I don’t have a fancy sales page to sell you on this training.
So if you want to be a part of it, then just head over to the checkout page and get signed up.
You can grab your spot right here.
Hope to see ya on the training…
– Justin
If you want to hear more from Justin, he has a private email list for top marketers, copywriters and business owners. To apply to be on the email list simply click the button below that says “apply now”.
