Every Sunday I like to write about 3 random things that are on my mind.
Sometimes these things are about business…
Sometimes they’re about life…
And other times they’re just truly random.
So with that said…
Let’s jump into the first random thing on my mind this morning.
1. If you don’t know the top 3-5 offers in your niche, then you don’t know your niche well enough
Right now my partner Stefan and I are working on a VSL to enroll more people into our Copy Accelerator program.
But before we write any copy…
The first thing I’m doing is intensely studying other VSL’s that are working in our space.
Now there’s not a ton of copywriting offers out there to study…
However…
There are a bunch of biz-opp offers that are working very well right now.
So I’m digging into those.
I’m studying the VSL’s…
I’m taking notes on the leads…
I’m also getting each VSL transcribed so we can quickly read through the copy.
And at the end of all this, I’ll be making a list of the things they have in common.
So if they all open with a similar story style lead, then I’ll note that…
Or if they all have a section talking about “who is this for” then I’ll note that as well…
This is not rocket science.
But you’d be surprised how many copywriters don’t do this.
There’s no better shortcut for figuring out what will work for you than studying what’s already working for the top offers in your niche.
That’s a million dollar lesson right there…
So ignore it at your own peril.
Alright let’s hop into the second thing on my mind this morning…
2. Investing in things you don’t understand is a surefire way to lose your money
When I first started investing, I kept it super simple…
I bought index funds at Vanguard.
Why?
Because I understood how those worked.
There was nothing to manage…
Nothing to understand…
You’re just buying the broad stock market, and historically you’ll get an 8-10% return doing this.
And if you just hold onto it, you’ll literally beat 95% of investors over the long haul using this philosophy.
Now-a-days, I have expanded my investments a little bit…
And I have about 15-20% of my portfolio in crypto (with the other 80% in index funds).
But I’m still sticking with things I understand.
Even in crypto, I’m not diving into NFT’s or running nodes.
I don’t understand any of that.
And I don’t have any interest in spending time learning it.
So I stick with what I understand.
And I say “no” to anything I don’t understand.
This is a very basic principle…
But I’ll tell you, abiding by this principle can prevent you from losing a LOT of money in your lifetime.
Cause everyone and their brother is going to try and get you to invest in stuff you don’t understand.
Could be life insurance…
Could be oil & gas…
Could be land depreciations…
There’s a million things you can invest your money in.
And your first goal is to NOT lose that money.
And one of the fastest ways to lose it, is to invest in things that sound good (but that you don’t fully understand).
Alright, let’s do one more of these this morning…
3. It’s laughable that people think we’re living in one of the worst times in human history
A few weeks back, I saw a popular post on Twitter about how things are “so bad” right now in the world, and how this has to be one of the worst times in history to be alive.
Which is hilarious…
Cause we have it SO easy now compared to the way things used to be.
Sure there’s things that suck like our politicians only caring about themselves, the war in Ukraine, the climate changing, the cost of everything going up etc…
Yes, that all does suck.
However, our life today is a cake-walk compared to what people used to live with.
Imagine living just 500 years ago…
You didn’t have electricity…
You didn’t have air conditioning (imagine trying to sleep at night in 100 degree heat)…
You had to hunt and grow your own food (there wasn’t a Whole Foods on every corner)…
The average person lived to be 30 years old…
If you had a baby, they had a 40% chance of dying in the first year they were alive…
Diseases like smallpox and measles wiped out close to 60 million people.
Clean drinking water was not a thing yet, so the top cause of death was bad water.
The idea of travel was pretty much non-existent – there were no cars or planes – you were basically stuck wherever you were born.
Does this sound like it was an easier time to be alive than now?
Not even close.
And I think that’s a good reminder for us.
Yeh, things aren’t great right now in the world.
And sure they could be better…
But we live in a pretty amazing time.
We have luxuries that people 500 years ago could never imagine.
Which goes to show, it’s all in how you look at things.
You can either see the bad in everything…
Or you can see how good we have it compared to the people that came before us.
Make sense?
I hope so.
Cause that’s all I got for ya today.
Alright, I need to wrap this email up…
Time for some breakfast.
Hope you got a nugget or two from this.
Enjoy your Sunday,
– Justin
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Note: Next week Stefan Georgi and I will be announcing our newest 8-week copywriting mentorship.
If you want to learn how to write winning sales pages, emails, and ads (while getting feedback on your copy) then this is for you.
This mentorship is specifically for newbies and intermediate copywriters and we’ll probably limit the number of people that can join.
More info to come mid next week…
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If you want to hear more from Justin, he has a private email list for top marketers, copywriters and business owners. To apply to be on the email list simply click the button below that says “apply now”.
