Every Sunday I like to talk about 3 random things that are on my mind.
Sometimes these have to do with business…
Sometimes they are life lessons…
And other times, well they’re just random thoughts rolling around in my brain.
With that said…
Let’s jump into the first random thing on my mind…
1. Sleep can either enhance your life or it can wreck it.
Last night I was up til midnight, and this morning I feel like garbage.
Even though I still got 7+ hours of sleep…
I still feel like crap.
Why?
Cause this was so different from my normal sleep schedule.
I’m usually in bed by 9:30 or 10.
And I sleep for 8-9 hours.
So I feel pretty groggy this morning.
But this is one of those things I’ve gotten a firsthand look at over the last year.
Sleep is super important.
And if you don’t make it a priority, you’re gonna feel it throughout the week.
2. I predict Joe Biden is going to win the election
My parents are the typical people that determine elections in the US.
They’re in a swing state (Ohio). And they’re not loyal to one party.
In the 90’s they voted for Bill Clinton.
In the 2000’s they voted for George Bush.
In 2008, they voted for Obama.
In 2016, my dad voted for Trump and my mom voted for Hillary.
So I always use them as a measuring stick for who I think will win the independent vote in swing states.
Cause just like my parents, the people who determine elections basically vote on “feel”.
They’re not researching issues…
They don’t have particularly strong opinions on things like the constitution, healthcare, abortion and things like that.
Basically whatever candidate they feel like they want to see in their living room for the next 4 years, they’ll vote for.
Anyways…
After the debate last week, I chatted with them on the phone and it was obvious they’re both going to vote for Biden.
“Trump just looked like a child up there. Reminded me of some of the preschoolers I teach” my mom said.
My dad was a little more hesitant. He works in a factory that relies on the coal industry (which Trump has helped), so he leans that way.
However he had similar thoughts as my mom…
“I just want somebody normal back in office” he said.
Basically he said he’s tired of Trump’s schtick.
And just wants some normalcy.
I’m not sure if Biden has enough to win Ohio (which would basically guarantee him a victory), but both my parents seem to be leaning his way.
And considering they almost always vote for the eventual winner, that’s prolly a good sign for Biden.
We shall see though…
3. I have a new course coming out in Nov
I’ve been working on a new course for a while that’s all about upsells.
It’s specifically about how I use the OLOF method to get 30-50% take rates on upsells.
I gave a talk on the OLOF method at our last event.
But now I’m gonna go even deeper than that in the course.
So I’m gonna show you everything in regards to upsells, downsells, your 2nd & 3rd upsell and more.
If you’re a subscriber to the Justin Goff Marketing Letter, you’ll get a copy of this course for free as part of your subscription.
If not, you’ll be able to purchase it.
Not sure of the price yet, but it will prolly be around $1500 for non-subscribers.
And here’s the thing…
Upsells are the BIGGEST opportunity out there right now for both copywriters and offer owners.
If you’re a copywriter and you can write a killer upsell, you can get paid $20k-$50k for basically two days of work (I did this for Mike Geary and he paid me $53,000).
If you’re an offer owner, the quickest way to scale your offer is to increase your average-order value.
And the easiest way to do that is dialing-in your upsells.
So that’s what I’m gonna show ya how to do iin the course.
Nobody really talks about upsells in depth…
So I’m amped to do that in this course.
The course will be ready sometime in early November.
So be on the lookout for that…
That’s all I got for ya today.
I’m off to do some yoga this morning.
Enjoy your Sunday.
– Justin
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