On Sundays I like to share 3 things that are on my mind with you…
Sometimes these things are about business…
Sometimes they’re about life…
And other times they’re just truly random.
So with that said…
Let’s hop to the first thing on my mind this morning…
1. Start thinking more about what you can do for the buyers on your list
After the training I did with Jordan Hall this week, my mind has been racing with one thought…
How can I do more for the buyers on my list?
For example…
I’m wondering what other offers I can create that will help them?
What are some ways I can make them feel special?
How can I connect with them on a deeper level?
These are all things I’ve been thinking about.
And for good reason.
Buyers are what drive my business.
Without them, I wouldn’t have a business.
So the big lesson here is to simply put more focus on your buyers.
Cause they’re the engine that drives everything in your business.
Alright let’s hop to the 2nd thing on my mind this morning…
2. You should always think through the big decisions in your life
I’m a big fan of the ready-fire-aim philosophy…
Which means you make quick decisions…
And you’re not a perfectionist…
However…
I’m also a believer that BIG decisions should be treated differently…
So things like…
The decision to have a kid…
Choosing a partner for your business…
Who you get married to…
These are all major decisions…
They’re not “ready fire aim” decisions.
Which seems obvious to me…
But I know a lot of entrepreneurs who treat everything with the “ready fire aim” mentality.
And it’s a mistake.
Ready-fire-aiming a new funnel is not gonna ruin your life if it doesn’t go well…
But picking the wrong business partner absolutely could ruin your life (in many ways).
So my advice?
When it comes to the bigger decisions…
You need to think think about these from every angle…
They’re not the kind of decisions you make in a week.
Or even a month…
They’re much bigger than that…
So they deserve more thought.
Alright, let’s hop to the 3rd thing on my mind this morning…
3. You should always be setting your business up so that it’s something YOU enjoy doing
For the past few months I’ve been cooking up some ideas for a continuity program for my business.
However, I don’t want just ANY continuity program.
I know I could launch something tomorrow with Zoom calls and copy feedback and make good money with it.
But that doesn’t really excite me.
I have no interest in being on 3-hour Zoom calls every week.
Why?
Cause they drain me…
So being required to do a 3-hr call every week for an entire year isn’t appealing to me.
However…
I do enjoy helping people live and in-person…
Especially in small groups…
I also like sharing my wisdom through writing (like I did with my old print newsletter)…
So based on those likes and dislikes…
I now have some idea of what I’d want my continuity program to look like…
Obviously I’m gonna give this a lot more thought…
And get more granular…
But the lesson here is that while you always want to sell something that your audience wants…
You also want to make sure it’s something you enjoy as well.
You don’t want to get stuck running a business that makes a bunch of money, but you hate what you’re doing everyday.
That’s no way to go through life…
You want a business that you enjoy…
And that compliments your life.
That’s what I’m striving for.
Anyways…
I need to wrap this puppy up…
Hope you got a nugget or two from this.
Enjoy your Sunday,
– Justin
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