I’m in one of those “I don’t feel like writing” moods.
So today’s email is just gonna be about 3 random things that are on my mind.
(Ironically people seem to really like these emails, so I’m gonna try to do one a week)
Let’s dig in…
1. I remember a long time ago hearing Dan Kennedy say that the WWE (wrestling) is basically the equivalent of a soap opera for men.
Well, after watching three episodes of the Bachelor this year, I have similar thoughts about the Bachelor.
It’s basically football for women.
It’s got drama…
Backstabbing…
Heartbreak…
Villians and heroes…
Big stakes on the line…
It’s very similar to football.
But instead of competing on a football field, they’re competing in the social world.
And instead of winning the Lombardi tropy, their “trophy” is a pilot named Pete.
Pretty fascinating.
And from a marketing perspective there’s a lot I’m learning.
I’m watching how they create drama, open loops, cast villians, tell stories…all that stuff.
They’re really good at it.
This is the first time I’ve ever watched the show, but after a few episodes, I’m hooked.
2. Speaking of telling good stories…
At my buddy Jason Capital’s event this week, he told a moving story to the crowd of how most of his relatives were killed in the holocaust.
His great grandpa was the only one who survived.
And after escaping, he eventually migrated to Detroit, and started his life over.
The story had nothing to do with business or making money (what people were at the event for), but everyone in the room was hooked.
It was that powerful.
It was a good reminder for me that stories are the most powerful way to engage people.
It’s easy to think that your crowd is “too smart” for stories. And that they just want tactics.
This is something I battle in my mind all the time.
But the better I get at telling good stories, the more people pay attention.
3. A little update on George for ya…
After struggling with his hips, legs and wobbling lately, he’s been getting weekly chiropractic, accupuncture and red light therapy.
The vet thinks he has a neurological issue going on.
Basically his legs will give out after like 20 minutes of playing. So he’ll have trouble walking around, and he drags his feet as well.
I looked into getting him stem cells… but at his age (10 years old), it’s just too much of a risk to cut him open and harvest his stem cells.
Not sure if there’s another way to do stem cells without harvesting them from him, but I’m looking to see if there is.
The good news is he’s in good spirits. And still as energetic as he was when he was a pup.
I feel like he could live another 3-4 years if his body wasn’t failing him.
So I’m gonna keep doing everything I can to help him.
4. After living in Ohio for 32 years, and dealing with 2 ft of snow every winter, I officially will never live in the cold again.
I don’t know how I did it.
I’m still amazed living in Austin that it’s 60 or 70 degrees in January.
It’s like this totally different life that I didn’t know existed.
No shoveling snow…
No dealing with the bitter cold…
I’m glad to exchange 100 degree days in August over freezing winters that never end.
No more cold weather for me.
I can’t really think of anything else right now…
So I’m gonna wrap this up.
And head to the gym.
Enjoy your Saturday.
– Justin
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