I wanna give you an inside look at how I made $21,000 simply sending 8 emails this past week.
I’m gonna show you WHY this promo worked so well…
And how you can use the same strategies I used for your own list (or for your client’s list if you’re a copywriter).
First, let’s start with the offer (most important part).
One thing I’ve learned over the years is that certain offers simply vibe with a list more than other offers.
There’s not always a reason for it…
And you can spend a lot of time trying to figure out why a certain offer works to your list…
But the main thing to know is that certain offers will be “homeruns” to your list…
While other offers will be “singles” and “doubles”.
And for my list, Stefan’s RMBC course is a homerun.
To give you a comparison, here’s a breakdown of the money I’ve made with different offers I’ve promoted to my list…
RMBC – $35k (the first time I promoted it)
Ian Stanley’s Google Doc course – $9.5k
David Deutsch’s copy thinking course – $10k
Jerrod & Tanner’s email course – $15k
So all four of these offers did well…
But as you can see, RMBC made me 3.5x more money than the lowest earning offer.
So that’s what I call a “homerun”.
Cause it has outsized returns.
And like I said, this kind of thing happens with EVERY list.
Doesn’t matter if it’s a business list like mine…
Or a health list like Mike Geary’s…
Or a survival list like Allen Baler’s…
Certain offers will simply do better than others.
The key is tracking which ones do well to your list…
And then doubling down on promoting it more often.
That’s what I did with RMBC.
Since Stefan released RMBC, I’ve promoted it 3 different times to my list.
Which might seem like common sense…
But you’d be shocked at the number of smart marketers who find a “homerun offer” with their list and never promote it again.
It happens all the time.
So to sum this up, you need to know that certain offers will perform better than other offers to your list.
And you need to be dialed-in to which ones are really working (so you can promote ’em more often).
So that’s the first insight I wanted to share.
Now the second thing that made the RMBC promo so profitable for me was using a special holiday sale to sell it.
Why?
Cause everyone loves a sale…
And most people are conditioned to buy things during holiday sales.
Car dealerships have holiday sales for nearly every holiday out there…
Stores like Walmart, Macy’s and Nordstrom’s all have holiday sales (Memorial day, 4th of July, Labor Day etc…)
So sales holidays are ingrained in us.
And we’re wired to buy when holiday sales come up.
Which is why I’ve done two holiday promos for Stefan’s RMBC course.
Last year we did a sale over Thanksgiving…
And then this year I did one for the 4th of July…
And both did incredibly well.
I brought in around $58k in commissions for myself between the two sales.
So not only were they big winners…
But they were easy on my part.
The promo I just did for the 4th of July, I wrote a total of 8 emails for that promo.
That was it.
We simply took a well-known holiday…
And made a special offer for RMBC…
And people snapped it up.
That’s the power of holiday sales.
And I can tell ya from experience, this works in every niche out there.
Doesn’t matter if you’re selling supplements…
Financial newsletters…
Or courses…
Holiday sales are big winners.
So you should be doing a few of them a year at the very least.
So to recap…
The two big reasons this promo worked were…
1. I promoted an offer that I know is a homerun for my list
2. I tied it in with a special holiday (and had a special deal just for the holiday)
That’s all it takes.
Now go forth and use this to make a lot of moolah.
– Justin
If you want to hear more from Justin, he has a private email list for top marketers, copywriters and business owners. To apply to be on the email list simply click the button below that says “apply now”.
