Back when I was mentoring under A-lister David Deutsch, one of the things he always pounded into my head was that if I wanted my copy to convert, it HAD to have a unique hook.
For example…
I remember back in 2014 I wrote what I thought was a good email for our Patriot Power Greens supplement.
The email hit on all the problems our buyer had…
I talked about how it felt to grow old…
And how it was getting harder to get up and down the stairs…
Or work in their garden…
Or sit on the floor and play with their grandkids…
I laid all their problems out…
And then at the end of the email, I turned it around and gave them some hope.
I showed them how Patriot Power Greens could halt “father time” and give them back the energy, stamina and youthful vitality they used to have.
All in all, I thought the email was great.
It nailed all the pain points…
And painted a great picture of a better future for them.
So I figured David was gonna love the copy.
In my head, I could already picture him giving me kudos and saying “you’re really starting to get this”…
Well, unfortunately for me that’s not how it went down.
Cause as soon as David and I got on Zoom…
Ole’ DD basically told me copy was shit.
He said that it sounded like every other anti-aging email in his inbox.
There was nothing unique about it.
It was just generic, boiler plate copy.
Ooooof.
Talk about a kick in the balls.
I remember feeling like I was about to cry…
I worked my ass off on that email…
And now DD was telling me it was crap.
So even though I thought it was good, I begrudgingly scrapped it.
And started over.
On the new email, DD told me he wanted me to really focus on the “hook” of the email.
Which is the unique angle that would set the email apart…
So we mulled over some ideas…
And we finally came up with a killer hook about the dangers of V8 Juice.
Literally the subject line was…
V8 Juice worse for your heart than McDonald’s french fries?
And in the email we showed how V8 Juice had 3x the amount of sodium as McDonald’s french fries…
And how a bunch of doctors said V8 was “junk”.
And then at the end of the email we simply said “if you want a healthier juice to drink in the morning that has 38 fruits and veggies and is even used by elite units in the US Coast Guard, then check out Patriot Power Greens”
That was the whole email.
The hook was totally unique.
And it stood out from every other anti-aging email.
And guess what happened as a result?
It absolutely crushed!
I remember the first time we ran the email we spent $3500 on an email drop, and it brought back a little over $15,400 in sales!
So it had a 4.5x ROI.
Which is insane.
And it continued to run profitably for almost a year on email traffic.
So it was a huge winner.
And that just goes to show you how important it is to have a unique hook on your emails.
The hook is what sets your email apart.
It gets people reading…
And it ultimately pushes them to buy.
So you want to be damn good at coming up with unique hooks for your emails.
Which leads me to the reason I’m writing to you today…
For the next few days I’m re-opening my hit course on “The 13 Most Profitable Email Hooks Of All Time”.
I previously released this in June…
And at that time, some of the biggest copywriters in the game picked it up including Jason Capital, Paul Martinez, Jerrod Harlan and Gary Bencivenga.
In the course I show you endless examples of the 13 most profitable email hooks I’ve ever seen including…
– the “S.T.D. hook” that brought in over 70,000 buyers for a supplement offer in a single year
– the “Truth Serum hook” that outperformed every other email in a recent launch and helped me nab 2nd place in the launch
– the “P.O.T.P. hook” that crushes in niches where your buyers are highly skeptical (like “make money”, fitness, financial and health)
– the “Admission hook” that sold 112 units of a $1997 physical product ($223k in total sales)
– the “M.I.T. hook” that’s probably the easiest email to write, but also continues to dominate in niches like dating, financial and health
– the “Dr. Doom hook” that I’ve used to DOUBLE the sales on the last day of a sale or a launch
– the “BL tease” that makes it as easy as pie to sell courses, ebooks and information products
– the “tin foil hook” that’s so weird and outlandish that it gets massive open rates which in turn leads to big sales
– the “Therapy Mirror” hook that’s pulled in more sales than any other email I’ve sent in 2023 (this is by far the best performing hook I’ve used this year)
– Plus many, many more of the most profitable email hooks of all time
All that is revealed to you on the training…
Plus you’re also getting an entire swipe file of all the email hooks I show you on the training.
So you’ll have that swipe file to keep…
And you can refer back to it anytime you need an idea for an email.
I put a ton of effort into this training…
And I think it will be insanely helpful (and profitable) for you if…
– You have your own email list…
– You write email copy for clients…
– You’re a list manager…
– Or you’re a newer email copywriter and you could use some guidance in terms of what to write about
If any of those sound like you…
Then this training will be right up your alley.
Cause here’s the truth…
You can spend years and years testing new email hooks and try to figure out which ones work best…
Or…
You can simply use the 13 proven, tested and highly profitable hooks I’m gonna share with you on the training.
I already slaved over the ideas…
I spent hundreds of hours writing the copy….
I ran split test after split test…
And now instead of doing the same yourself…
You can just swoop in and use the winning hooks that I’m gonna show you.
So if that appeals to you…
Then I suggest snagging a copy of the recording of this training while I’m re-opening it for the next 6 days..
In the past, I’ve sold courses for as much as $1499.
But for the next few days, you can pick this one up for just two payments of $99.
So it’s incredibly affordable…
And in the training, I’ll show you real examples from multiple niches of the 13 most profitable email hooks of all time.
I’ll also give you a PDF swipe file…
And the video recording of the training to keep forever…
That way you won’t have to struggle with coming up with hooks and angles for your emails ever again.
You can simply use the 13 hooks I give you that are battle tested and PROVEN winners.
So if that interests you…
I suggest you snag a copy of this training while it’s available this week.
I don’t have a fancy sales page to sell you on this.
So if you want to get your hands on it…
Just head over to the checkout page and grab the recording and the PDF of “The 13 Most Profitable Email Hooks Of All Time” right here.
– Justin
If you want to hear more from Justin, he has a private email list for top marketers, copywriters and business owners. To apply to be on the email list simply click the button below that says “apply now”.
