A few weeks ago I sent out an email saying that if you want to make a lot of sales, you need to sell people a way to “beat the system”.
That means you give them an easier, quicker way to get the result that they want.
Why?
Cause most people don’t want the hard way of losing weight…
Or the hard way of making 6-figures…
They want the easy way.
After I sent this email out, I had a bunch of people respond and ask me how Alex Hormozi is able to preach “hard work” all the time and make so much money…
It’s a great question.
And here’s the reality…
Alex did NOT make his $100 million fortune selling “hard work” to people.
He made his money selling quick and easy solutions.
For example…
His company Gym Launch, was all about “how to flood your gym with new members in the next 30 days”…
His company Prestige Labs (a supplement company) was all about getting the body you want faster and easier through supplements…
His company ALAN (a software for agencies) was a done-for-you solution that sent agency owners new leads without them having to run any of the ads or follow up with those leads…
So he had three different businesses…
All of which were successful.
And guess what they had in common?
They all sold a quick and easy solution to get results.
Alex didn’t make his fortune selling people “hard work”.
Yes, he put in the hard work himself…
He built teams…
Made great offers…
And got good at scaling…
But he didn’t sell “hard work” to his customers.
Why?
Cause there’s very few people that are interested in that.
Most people simply want results…
And they want those results with an easier and quicker way than everyone else is using.
AKA they want to “beat the system”.
Anyways…
The idea that Alex made a bunch of money preaching “hard work” to people is just flat out wrong.
He’d tell you the same thing himself.
It’s all about selling quicker and easier solutions.
That’s the key.
So keep it in mind.
– Justin
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