At noon today, I’m doing a call for our Copy Accelerator members on goal setting for 2021.
On the call I’m gonna share all my business goals for 2021 – and how I plan to achieve these goals.
So I want to breakdown one of these goals for you here.
Here’s the goal…
Grow the Justin Goff Marketing Letter to an average of 500 subscribers per month
Right now my print newsletter has about 360 subscribers.
And my goal is to get that to average about 500 subscribers in 2021.
If I’m averaging 500 subscribers, then the newsletter will make me around $1.1 million for the year.
And once you factor in costs, employees, etc, I’ll take home like $700k or so.
Which would be great.
So my goal is to get the newsletter to average 500 subscribers per month.
So that’s the outcome I’m looking for.
And it’s good to have an outcome in mind.
However that’s not enough.
Cause you need to know how you’re gonna get to that outcome as well.
You can’t just “hope and pray”.
So the process for how I’m gonna get to 500 subscribers per month looks something like this…
1. Get an offer working on cold traffic where the upsell is Justin Goff Marketing Letter (JGML)
2. Sell people on my email list into JGML who have not subscribed yet
The biggest needle mover for me with this is getting an offer to convert on cold traffic.
Why?
Cause that will build my email list…
And it will also put people into the JGML through the first upsell.
That’s a win-win.
And if I’m doing 50-100 sales a day on that offer…
I’ll easily hit my goal of 500 subscribers per month.
So again…
The goal is to average 500 subscribers per month.
But in order to get there…
I have to hit my process goals.
And my big process goal is creating a new offer that will convert on cold traffic.
So that’s why my main focus for the year is that.
Getting a new offer up on cold traffic…
And getting it to convert.
So the big takeaway for you here is that you want to have outcome goals AND process goals.
You need both.
You need a roadmap for how you’re gonna hit your goal.
You can’t just say “I want to make a million bucks” and then have no idea how you’re gonna do it.
It’s all about the process.
So make sure you focus on that.
Hope this was helpful for you…
Enjoy your Tuesday.
– Justin
If you want to hear more from Justin, he has a private email list for top marketers, copywriters and business owners. To apply to be on the email list simply click the button below that says “apply now”.
