Back in September of 2022, I was fresh off selling my stake in Copy Accelerator, and I was struggling to figure out what I wanted to do with my business.
I wasn’t in a huge rush to make money…
But I did like the idea of having “some” money coming in every month.
So I started tinkering with promoting different offers to my list.
I promoted Stefan Georgi’s RMBC course for about a week and made a little over $25k from that.
I also promoted Troy Ericson’s email cheatsheet, and I made around $22k from that.
So I was making money…
And my bills were being paid…
However…
I couldn’t help but think that if I sold my own offers to my list (instead of affiliate offers), that I would make a lot more money.
After all, most of the people on my list are on my list because they like learning from ME.
So I figured if I sold my own stuff, more people would buy it.
Makes sense, right?
Well there was only one problem with this…
As much as I wanted to sell my own stuff…
I had no interest in creating 10 hours worth of videos to make a course.
I also had no interest in writing a 30-page sales letter to sell that course.
That sounded like a nightmare.
So instead of going down that road…
I decided to try something different.
Something that was a lot simpler.
Basically I had the idea “what if I host a live call where I teach people how to write emails like mine, and I’ll have people pay to be on the call”.
That was the idea.
And it was incredibly simple.
There was no need for me to create a 10-hour course with videos and PDF’s…
And no need for a lengthy sales letter…
I was just going to send people to a checkout page…
And whoever bought would be on the LIVE Zoom call with me.
So that was the plan…
And I immediately got to work implementing it.
I decided I was going to host the live call the following Wednesday at 1 PM ET.
So in order to let my list know about the call, I sent out an email announcing the call.
I told them what I was going to teach…
And when the call would be…
And I also gave them a link to a checkout page to pay and save their spot for the call.
Well as soon as that email went out, I was watching my Stripe account like a hawk.
I had no idea if this thing was going to bomb…
Or if people were gonna love it…
But just a few minutes after I sent the first email, all my fears of the promo being a bomb melted away.
Why?
Cause sales started pouring in…
Within the first five minutes, there was already eight sales…
And by the end of the first hour, close to 20 people had bought.
So it was off to a good start…
And being all excited, I kept checking Stripe throughout the day.
I was pulling up the app while I was at the gym…
And refreshing the page every 10 minutes…
By the time the day was over, my little hair-brained idea had brought in $9,062 in sales!
Which was completely unexpected.
Usually when I ran affiliate promos, the first day of sales would be around $3,000.
So to see 3x that many sales come in was surprising.
I was pumped.
And since it was working so well, I decided to keep emailing my list about it leading up to the call.
By the end of the promo, I wound up making 278 sales for a grand total of $54,766 in revenue.
Which was crazy.
I had no idea this thing would do so well.
But it did…
And when I actually held the training, people loved it.
I got testimonials for days from it…
So all-in-all it was a huge win.
People loved the training…
I made a bunch of money…
And I didn’t have to create some complex course with a 30-page sales letter.
It was all very simple.
Just a Zoom call…
And a checkout page…
That’s it.
The cool thing is this kind of 1-day training could be run in pretty much every niche out there…
You could do it for health/fitness…
You could do it for investing…
You could do it for dating & relationships…
You could do it for hobby niches like golf, guitar, prepping, self defense, photography, pet training and more…
You could do it for coaches, agencies or biz-op…
The options are really endless.
And this is why next week I’m planning on teaching you exactly how I run these “1-Day Cash Machines”.
That way you can quickly pull-in a big chunk of cash from your own list…
Or if you’re a copywriter, you can run one for your client…
I’ll have more details for ya on Monday…
But until then…
Think about some topics that you know your list would LOVE to learn from you…
And think about how you could turn that topic into a 1-Day Cash Machine just like I did.
The opportunities really are endless…
So give it some thought…
And keep your eyes peeled for an email from me on Monday…
– Justin
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