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Back in 2016 I wound up earning more money in one year than I did in the previous 10 years combined.  

Which is crazy.

My supplement business exploded to do $23 million in revenue that year.

So I personally took home $2.2 million dollars.

I remember feeling like I hit the lotto.

Neither of my parents ever made more than $50k in a year…

Yet here I was making 40x that.

And truthfully I didn’t see it coming.

I knew we were going to have a good year…

But I didn’t expect anything like this.

What’s interesting is that having a big year like this is not uncommon among entrepreneurs.

Dan Kennedy even has a name for it…

He calls it “The Phenomenon”.

It’s basically a year where your income explodes…

And you make more money in one year than you did in the previous ten. 

I’ve seen this same thing happen with people like Stefan Georgi…

Emily Lark…

Dave Sinick…

Ed Scow…

And others…

It’s basically a culmination of all the hard work you put in…

And all the knowledge you learned.

And one year it all just “clicks”.  

This obviously won’t happen for everyone…

But I’ve seen it happen to enough people to know that it’s a real thing.

So the main thing I want you to take away from this is that “the phenomenon” doesn’t happen by accident. 

It comes from doing two things…

1. Getting a little better at marketing each day

2. Consistently doing this for years on end

That’s the key.

It’s not gonna happen overnight…

It has to be consistently applied for years.

And I know that’s not the sexiest proposition in our “magic bullet” world. 

But that’s reality. 

And if you want to trigger “the phenomenon” in your own life, that’s the roadmap to making it happen.

That’s how you make more money in one year than you did in the previous ten years combined.

So if you want to be a part of the club…

Heed the advice I gave above.

In the end, you’ll be glad you did.

– Justin 


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