A few years ago I discovered that I could turn the awkward conversations with my relatives at Thanksgiving into very profitable emails.
For example…
Back in 2016, I was seated next to my Uncle Steve for our Thanksgiving dinner.
Now, my Uncle Steve is a strange guy.
He’s like 6’8 and 440+ lbs.
He used to work in a dairy processing plant, until he got so heavy that he couldn’t work anymore.
Now he sits at home and collects disability.
And my parents give him like $800 a month.
You’d think he’d be grateful for the government and my parents helping him out…
But that’s not the case.
He’s pissed off.
So for a good 30 minutes during dinner I listened to him bitch about everything that was wrong with the world…
What came out of his mouth was completely unfiltered.
And inappropriate.
He bitched about black people scamming the welfare system…
He bitched about the illegal immigrants that work on the farm near his house and how he’d deport ’em himself if he could…
He even bitched about how his payments from the government were getting cut while everyone else was making out like bandits…
It went on and on.
For a good half hour.
Normally I’d just tune the guy out…
But this time I listenened intently.
Why?
Cause it dawned on me that he probably felt the same way that a lot of the people on my old email list felt.
They were similar to my Uncle Steve.
Older white guys from the midwest who had a blue-collar mentality.
So I jotted down a few of the things he bitched about.
And then that weekend I wrote an email for a survival food offer that basically used my Uncle’s words verbatim.
I left out the overtly racist stuff…
But I really hit on the pain he felt…
And the anger that was brewing inside him…
I talked about feeling hopeless…
And feeling like you’re being left behind and no one cares.
The email hit on all that.
And guess what?
It was a homerun.
I don’t remember the exact numbers…
But I remember it was one of the top 5 emails I ever wrote in terms of sales.
And it couldn’t have been easier.
I simply repeated all the crap my Uncle said to me while I ate my turkey.
Point being…
If you get stuck next to an insufferable relative tomorrow…
Your turkey day doesn’t have to be a nightmare.
You can be like me and turn their rants into copy fodder.
It makes your weirdo relatives more tolerable…
And it can make you a bunch of money.
That’s a win-win in my book.
So keep that in mind…
– Justin
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