At our last Copy Accelerator event, copywriter Ning Li raised his hand and said he was struggling to get the upsells to convert on one of their keto cookbooks.
The book converted great on the front-end…
But the upsells just weren’t cutting it, so they couldn’t scale it above ~30ish sales a day.
Well over the course of the event, we had multiple talks about upsells planned.
So I knew he’d get the help he needed…
I gave a talk on upsells (and shared examples of what is working now).
And Jay Deiboldt gave his infamous upsell talk as well (probably the best talk Ive ever seen at an event).
Ning told me he took over 6 pages of notes just on the upsell talks.
But here’s what’s interesting…
Out of all the stuff Ning learned that week at the event, it only took ONE thing to completely change their offer.
Just one.
Cause when Ning got home after the event he started brainstorming ideas on how he could make their first upsell better based on what Jay and I shared.
And within a month, he had a brand new upsell that was ready to test.
The new upsell he created was a LOT different from their previous one.
The copy at the beginning of the video was different…
And the actual offer was entirely different.
So it was a big change…
But guess what happened when they tested it?
It crushed!
The new upsell wound-up adding nearly $5 to the AOV on their F+S keto slowcooker book.
So the AOV went from like $16 to $21.
Which is a HUGE boost.
That’s like adding $50 in AOV to a $150 AOV.
It’s a total game changer.
So instead of having a mediocre offer making 30 sales a day, that puppy is scaling to 1000+ sales a day now.
And since Ning was responsible for that, his boss gave him a big raise and a fat royalty check to boot.
So a win-win for both of them.
Now I wanted to point this out, because this really shows the power of ONE good idea.
I usually leave events with multiple pages of notes like Ning did…
But if I get ONE good idea that I can implement, I’m happy as a pig in shit.
Cause I know the ROI of that one idea is huge.
And that’s exactly what Stefan Georgi and I are aiming to do for you at the upcoming Copy Accelerator virtual event.
Help you get ONE big idea that turns into a massive ROI for you.
We just announced the dates for the upcoming virtual event yesterday…
The event is all about how to convert and scale an offer on cold traffic…
So whether you’re an offer owner…
Copywriter…
Media buyer…
This event will be right up your alley.
Stefan and I will be presenting numerous times at the event and sharing our wisdom.
But we also brought in a few ringers that are doing some amazing things with offers, copy, ads and more to share their brilliance with you.
This includes…
Carline Anglade Cole, Dan Ferrari, Mike Buontempo, Marcella Allison, Amber Spears, Emily Lark and David Deutsch.
It’s a true all-star lineup.
So you’re gonna get first hand knowledge from these speakers on “what’s working now” when it comes to ads, sales pages, upsells and more.
We don’t hold anything back…
We share everything…
So if that piques your interest…
I suggest you apply for one of the sit-in seats at the event here.
I think we had close to 41 people already apply since yesterday which is awesome.
The date of the event is Sept 10th and 11th.
And the price per ticket is $1450 (usually we charge $2950 for the live events, so this is a significant discount).
So if you want to end 2020 on a high note…
I suggest you attend this event.
You can read more about the specifics of the event and what the speakers will be talking about here.
I hope to see ya there…
– Justin
P.S. – this entire event is virtual, so it will be on Zoom.
There’s no travel and no risk of getitng sick…
But we’re intent on making this feel like a live event as much as we can.
Here’s the link again to check it out…
-> Copy Accelerator upcoming live event
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