A lot of questions poured in yesterday after I sent you a survey asking which courses I should create next…
But one question came up over and over again.
It was some version of…
“I’ve heard other marketers say you should never ask your customers what they want, because customers don’t know what they want. If that’s true, why are you asking us which course you should create?“
This is a great question.
And I’m gonna give you a little “behind the scenes” of my thought process on the survey so you can use it in your own biz (or for a client’s biz).
Here’s my thoughts…
I agree that simply asking your customer “what do you want me to create?” is not smart.
Why?
Cause as other marketers have pointed out, people don’t generally know what they want.
However…
I’ve found that if you present people with specific options, and allow them to give you a simple yes/no response (like I did in this survey yesterday)…
Then what they say is incredibly accurate.
For example…
From the survey I sent yesterday, the course that the most people said “yes” to was the email course…
Emails That Sell…
Nearly 80% of the people said they’d buy this one.
Now compare that to the course that came in last place, which was Writing Copy For Health Supplements.
That one only had 46% of people say “yes” to it.
I can tell you from experience there is a DIRECT correlation between these survey results and how well these courses sell.
So if I created both the Emails That Sell course, and the Writing Copy For Health Supplements course…
And I priced them the same…
And I had a full 7-day launch for both…
The Emails That Sell course would probably make 80% more sales than the supplements course.
I’ve seen this over and over.
What people say they want on the survey is correlated with what they actually buy.
And furthermore…
After being in the copy & marketing niche for 3 years now, I KNOW that the top choices on the survey are things that people REALLY want.
Anytime I do something on email copy, a large number of people are interested.
Could be a webinar…
Could be a Zoom call…
Could be a talk at an event…
If email copy is the focus, it’s a HUGE draw.
So it’s not surprising that it was at the top of the list.
Which goes back to knowing your market.
You can do surveys like I did (and you should).
But you should also simply talk with the people in your market and LISTEN.
What are they asking questions about…
What products are they buying from your competitors…
What topics are you talking about that they’re really gravitating towards…
All this stuff matters.
And if you pay attention, you can easily figure out what your customer wants.
But the key is being tuned in.
Listen…
Watch…
And ask…
And if you do that, odds are you’ll have an offer that sells pretty well.
Anyways…
That’s a little bit of “inside baseball” and my thought process on the whole survey thing.
I have no idea is this will be valuable to you…
But I hope you got a nugget or two from it that you can use.
Enjoy your Wednesday,
– Justin
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Note: If you like the insights I share in my emails, you may be interested in working with me in my copy coaching program.
You’ll get to learn from me, Stefan Georgi and a group of A-list copywriters every single day.
We’ve already helped hundreds of copywriters hit multiple 6-figures in income like Amber Peoples, Tanner Henkel, Mario Castelli, Scott Conorton, Michael Rochin, Scott Mills, Krista Edsall and more.
We’ve also helped offer owners like Troy Ericson, Steve Gunn, VShred, and Conor Boyland to scale their offers to hundreds (and even thousands) of sales a day.
If you want to work with us, get feedback on your copy, and potentially 2-5x where you’re at now…
Then I suggest giving this a read and seeing if it’s for you…
-> Mentor under Justin & Stefan
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