One of the most overlooked ways to have the best converting offer in your niche has nothing to do with re-writing your copy…
Or brainstorming a new lead…
Or coming up with a new big idea…
All those things can definitely increase conversions…
However…
What really moves the needle…
Is changing your actual offer…
Case in point…
I was watching a video the other day from the brilliant Caleb O’Dowd where he was talking about his formula for creating “mafia offers”.
If you don’t know Caleb, he used to apprentice under Gary Halbert when he was younger…
And he currently has about six different direct response businesses that pull in between $3-$5 million a month.
So he’s crushing it…
And one of the things he puts a LOT of focus on with his offers is crafting what he calls a “mafia offer”.
What’s a mafia offer?
It’s an offer that people can’t refuse.
They can’t say “no” to it.
Now, most people will tell you they already have a mafia offer…
But the truth is, they don’t.
A true mafia offer has multiple components including…
1. Fast results
Nobody wants to lose weight slowly…
And nobody wants to get rich 20 years from now…
People want instant results (like tomorrow).
You don’t have to get them all the results you promise in a day, but you do need to get them SOME result right away.
For example, if I was selling you a course on how to get copywriting clients, a quick result might be someone responding to your cold outreach email and setting up a call with you within 3 days.
That would be a fast result.
And I could take it a step further, and actually set you up with a potential client myself (that would be even more of a mafia offer).
So fast results are step one of a mafia offer…
The second step ties in with this, and that’s…
2. It has to be easy to get those results
Let’s look at the problem of losing weight…
The number of people who want to workout and eat right to lose weight is very small…
What people really want to do is to sit on their couch, eat pizza, and drink beer (and lose weight while they do it).
That’s what they want.
This is one of the reasons all the weight loss offers on Clickbank have changed from diet/workouts to supplements in the past ten years.
A pill is a lot easier to sell than telling people to stop eating their favorite foods and start going to the gym everyday.
No one wants that.
What they want is to get results with the smallest amount of work possible.
So that’s part two of a “mafia offer”.
You gotta have something that gives them fast results…
And you gotta have something that makes it very easy to get those results…
Those two parts are crucial…
Now the third part of a mafia offer that Caleb talks about is something I’ve never really seen anyone talk about.
I’ve seen people talk about the need for an urgent problem…
Or that the prospect needs to be in pain…
But I’ve never heard anyone talk about what Caleb says is the most important part of the mafia offer.
And it’s that the person you’re selling to has to be in a ________.
If they’re in a ________, the sale becomes almost instant.
That’s how powerful this part is…
So if you’re a marketer…
Or a copywriter…
And you’re serious about creating a “mafia offer” that outconverts every other offer in your niche…
I’d highly suggest watching this video by Caleb so you can discover this crucial part of a mafia offer.
If you’re a member of Steal Our Winners (the mastermind I’ve been telling you about all week) you can watch Caleb’s video inside there…
Or if youre not a member…
You can join for just $1.
Which is a hell of a deal…
Steal Our Winners is normally $149 per month…
But if you sign-up before the deadline on Saturday night, you can try it out for just $1.
So for a dollar, you get to try it out for a full week…
And you’ll have access to all 273 trainings inside the mastermind (including Caleb’s ridiculously good training on mafia offers).
So if that appeals to you…
I suggest you take advantage of the $1 trial…
And give Caleb’s video a watch.
Your bank account will be glad you did.
You can get all the details on Steal Our Winners, and snag the $1 trial right here.
– Justin
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