With Halloween just a day away, let’s talk about how you can easily “scare” people into buying.
Here’s an example…
One of our Copy Accelerator members has a bunch of products that help men “last longer in bed”.
Which is a great niche.
The guys who buy stuff in this niche are in a lot of pain.
And they’re desperate to find a solution.
Why?
Cause they’re embarrassed.
They feel like their wife looks at them like they’re half-of-a-man.
But more importantly than that…
They’re scared.
They’re scared of all the nightmare scenarios going on in their head…
They imagine their wife sneaking around behind their back, and sleeping with another guy.
Or their wife flat out saying “I’m leaving you” because of the sexual shortcomings.
This is the big fear in their mind.
And it doesn’t take much to stir it up…
Just seeing their wife talk to a co-worker at the Christmas party is probably enough to trigger it.
And it’s this fear (combined with the shame the guy feels) that is ultimately gonna make the sale.
That’s the power of fear.
If you can tap into the “nightmare” scenario that’s in your reader’s mind…
Like a guy’s wife leaving him…
Or a senior running out of money in retirement (financial niche)…
Or having empty cupboards when a crisis hits (prepper niche)…
Then you just made your sale a lot easier.
That’s power of fear.
Like I said it doesn’t take much to stir this up.
Cause these fears are already there.
You just have to figure out what they are…
And make them feel it.
Once you do that, the sale is yours.
Keep that in mind.
That’s all I got for today.
Enjoy your Friday…
And enjoy your Halloween this weekend.
– Justin
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