Back in 2018, my friend Dave Sinick made me an offer I couldn’t refuse…
“I’ll pay you $1000 for every percentage point you beat our control by on Paleo Sweets” he said.
So if my copy beat the control by 10%, I got paid $10,000…
And if my copy beat the control by 20%, I got paid $20,000…
Which was a sweet deal…
And frankly the copy on the control wasn’t that great…
So I knew I’d be able to beat it…
However…
If I didn’t beat it, I would have spent 4-weeks toiling away on the copy for nothing.
Cause I wouldn’t get paid anything.
So what did I do?
I went looking for some proven angles in the cooking niche that I knew would work.
So I dug through my bins of swipe files for nearly an hour, and finally one of the swipes caught my attention.
It was from nearly 30 years ago…
And it was written by the great Bill Jayme.
In the swipe, Bill was selling a subscription to a vegetarian magazine.
And he lead it off with a big picture of a delicious chocolate cake…
And the copy said “it’s rich and decadent chocolate cake…and it’s actually good for you”
That caught my attention.
Why?
Because the picture of the cake hit me right in my “primal brain”.
I instantly wanted it.
It made me salivate.
So I had to keep reading.
And right then I knew this was a winning angle…
So what do you think I did?
Well…
I swiped the hell out it.
Literally.
I lead my copy off with a tantalizing picture of a chocolate cake…
And my headline was pretty much exactly what Bill’s was (pictured below)…
There was nothing original about my copy.
I didn’t have a “moment of genius” to come up with the idea.
And I certainly didn’t agonize for weeks over the angle I was going to use.
I simply found a proven swipe…
And I modeled my copy off that.
And guess what?
When we finally tested my copy versus the control…
Mine crushed.
It beat the control by a whopping 28.8%.
So Dave was ecstatic…
Cause he could now scale this puppy up to 500+ sales a day.
And I was thrilled too…
Cause I got paid $28,800 ($1000 for each percentage point I won by).
So we both won big.
And really it was all due to that swipe.
The Bill Jayme swipe gave me the “blueprint” for how to sell a cookbook (something I had never done before).
That’s the power of having a good swipe file.
It’s like a “cheat code” for knowing what to say in your copy.
So I highly suggest you start building a swipe file now if you don’t have one yet.
You can obviously put this together on your own…
Or find some swipes on blogs…
But if you want a swipe file that’s already been put together for you…
One that has the BEST sales letters from the “who’s who” of the direct response world like Dan Kennedy, Russell Brunson, Frank Kern, Agora Financial, Bottom Line, Health & Healing, Newsmax, Stansberry Research and more…
Then I suggest you snag a copy of the massive 4000+ page swipe file that Todd Brown recently put together.
Todd did all the grunt work collecting these sales letters for the last decade.
And he scanned them and put them into 5 massive binders that you can get shipped directly to your house.
So it’s an epic swipe file…
And I’d be willing to bet that anyone that picks this up will add an extra 6-figures to their income over the next few years if they study the swipes and use them in their copy (like I did with Paleo Sweets).
However, I do need to warn you of something with this swipe file that Todd put together.
Like a true marketer, he only printed 250 copies of this thing…
And last I heard from his team, he only has 87 copies left.
And that’s not fake scarcity either…
Once the remaining 87 copies are gone, they’re gone.
And they won’t be printing anymore.
So if you want a copy…
You need to grab one today before they’re gone.
Remember, having a good swipe file of winning sales letters is like a cheat-code for knowing what to say in your copy…
It tells you what angles are working…
What appeals to use…
And what words your buyer will resonate with…
So a good swipe file can be worth a lot of money to you.
And this one from Todd is probably the biggest and best I’ve seen in all my years of doing this.
So I highly suggest you snag a copy.
You can get all the details on Todd’s epic swipe file, and grab a copy for yourself right here.
– Justin
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