One of my biggest regrets from early on as an entrepreneur is that I always bounced around from idea to idea.
For example…
My first website ever was called SportWizards.com.
It was a site where I sold my picks for betting on football and basketball games.
Honestly the site was the ugliest thing ever.
It looked like a 5th grader designed it.
I had no clue what I was doing.
I didn’t know how to process payments…
I didn’t know how to get traffic to the site…
I was a complete newb.
However I did make a few sales that first year.
Nothing much…
But I made a few hundred bucks from it.
From there, I ventured into the world of affiliate marketing.
This was back in 2005 or so and poker was booming at the time…
And me and all my buddies played nearly everyday.
So I started a poker site that listed home games around the Ohio State campus.
This site was super small.
And only had like 30 people who were active on the forum.
However, I eventually got it to the point where it was making me $300-$500 a month as an affiliate for sites like PokerStars and PartyPoker.
Which for a college kid was a lot of money.
$500 a month meant I didn’t have to get a part time job like all my friends.
And I could afford to drink Bud Light instead of Natty Light on the weekends.
So I was all about it.
I eventually let that site die after I graduated.
So looking for a new thing, I decided to make a website about betting on MMA fights.
It was called MMAbettingblog.com.
And basically I got it to rank really well in Google for every gambling search term.
So when big UFC fights were happening, I’d get a flood of signups that I got paid a CPA on.
That site at it’s peak was making me $2k-$3k per month.
And eventually a guy bought it from me for like $40k.
I remember thinking that was HUGE money at the time.
It was like I hit the lotto.
I couldn’t believe my luck.
And as much as all these little successes helped me to get by early on, I made some really dumb mistakes along the way.
The main one being that I kept hopping from idea to idea.
I never fully went all-in on one idea and scaled it.
I can tell you now, 16 years later, this was a huge mistake.
Cause you’re never gonna get the results you want hopping from one thing to another.
The people who are really successful are good at focusing on one thing.
So if you’re a copywriter, maybe that means focusing solely on writing emails.
Or if you have your own offer, then that means focusing on that offer until you’ve scaled it to 200 or 300 sales a day.
You can’t let the shiny objects distract you.
I see this happen everyday with newbs and experienced people alike.
You need to narrow your focus.
And go all-in on your one thing.
My friend Allen Baler did this when he launched Power4Patriots back in the day…
Dan Roitman did it when he created The Pimseleur Approach ebook…
My mentees, Tanner and Alec did it when they were writing 3 emails a day learning email copy.
All of these guys reaped the rewards of focusing on one thing.
They focused on one thing and went all-in on it.
Like I said, it’s something I wish I would have done.
It’s one of the smartest things you can do.
So I hope you heed this advice.
– Justin
If you want to hear more from Justin, he has a private email list for top marketers, copywriters and business owners. To apply to be on the email list simply click the button below that says “apply now”.
