For the last few weeks, Ian Stanley and I have been hopping on Facetime and sharing the best strategies that are working for each of us when it comes to email promos.
We’ve talked about how many days a promo should be…
How we pick a winning offer to promote…
What kind of emails are working best…
The price points that make us the most revenue…
And a whole lot more…
After we did a few of these calls, I was out walking at Zilker one morning and had a realization…
I realized that everything Ian and were sharing with each other on these calls was gold…
It was really an inside look at how to run a 5-figure email promo…
So I texted Ian…
“Would you be up for creating a course together with everything we’ve been talking about with email promos? I feel like people would love to know the stuff we’re talking about”
His response?
“Shit, I didn’t even think of that. But yeh my list would love that”.
So we got to work and started writing down all the strategies we had been sharing on Facetime…
We compared notes…
We debated a bunch of different topics…
And after a few weeks of going back and forth…
We boiled everything down in regards to running a 5-figure email promo into a repeatable formula we call “The Tripod”.
What’s the tripod?
It’s a 3-part formula involving…
1. A “sweetspot offer” that appeals to the 5% of your list that regularly buys
2. An offer that maximizes the EPS (earnings per subscriber)
3. Emotionally driven emails packed into a 7-day time frame that tap into the deepest desires and frustrations of your list
That’s the tripod in it’s essence…
And it’s a formula that’s allowed Ian and I to consistently make between $20,000 and $90,000 on most of our email promos.
It works for our own offers…
It works for affiliate offers…
It works in niches like health, personal development, investing, survival, coaching and more…
And it’ll even work if you have a tiny list…
So over the next few days…
I’m gonna breakdown how to run a 5-figure email promo for you…
I’ll show you exactly how the tripod works…
And how you can apply it to your own emails, or your client’s emails…
Ian and I are gonna officially open our 5-figure email promo offer on Monday, October 23rd…
But until then I’ll be sending you a bunch of emails showing you how it works…
So be on the lookout for those…
– Justin
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