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Over the last week, I’ve missed writing this daily email three different times.

Which is not normal.

I usually write this thing seven days a week…

But over the last week, I’ve been off my game.

Why?

Well the truth is, I haven’t felt very motivated to write. 

Everytime I thought about writing, I’d either avoid it…

Or I’d sit down to write and I’d have nothing to say.

So as a result, I missed a few days of writing.

Which doesn’t sit well with me.

I like being consistent…

And I like being in your inbox everyday…

So after missing yesterday’s email, I decided to do some deep thinking about WHY I’m feeling so unmotivated to write.

I went through all the standard things…

Am I writing about something I care about?

Am I trying to impress people?

None of that stuff resonated with me.

So I kept thinking…

And after a bit of journaling, something dawned on me.

Last Thursday I ended things with a girl I’d been seeing on and off again for about a year.

This is a girl I truly cared about…

And I loved spending time with…

But deep down, I knew we weren’t a great long term fit (there were lots of lifestyle compatibility issues).

So I decided to end things with her.

Which was not fun…

It was gut-wrenching watching the tears roll down her face…

And seeing how heartbroken she was.

Just a crappy situation all around.

And I’m realizing that a lot of what I’m feeling this last week has stemmed from that.

All the sadness…

And guilt…

It’s left me feeling unmotivated…

And not wanting to write…

Which sucks for me.

But there’s also a good lesson in here which I wanted to share with you…

And that’s the fact that whatever is going on in your life is going to affect your copy.

We don’t write copy in a vacuum.

You’re a human being with real emotions…

So if you’re fighting with your spouse…

Or your mom is sick…

Or your dog just got hit by a car…

It’s going to affect you…

And that’s going to affect your writing.

There’s no way around it.

So if you go through a rough patch, my advice is simple…

Just be gentle on yourself.

There’s no need to push harder…

Or to demand perfection out of yourself…

What you need to do is be gentler on yourself.

Let your writing be less than perfect.

And be ok with making mistakes you normally wouldn’t make. 

If you do that…

It’ll be a lot easier to get through the rough periods in life.

Hope this was helpful for ya…

– Justin


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