After every launch I do, I like to share a few of the big lessons I learned from the launch with you.
Why?
That way you can take the lessons I learned and implement them in your own promos, or your client’s promos and make yourself some moolah.
So with that said…
Let’s look at the performance of my list building launch over the last 9 days.
Overall, I was very happy with the launch.
In total the launch pulled in $49,053 in sales.
Which is great.
And to be clear, this was actually a re-launch of the list building training.
I had the original launch for the training back in January (and a big portion of my list purchased in January).
So this time I was simply selling the recording of that same training again.
Anyways, here’s the numbers…
The original launch in January did $89k in sales.
And the re-launch this past week did $49k in sales.
Both of which I’m very happy with.
And there were some important lessons I learned from the launch that I want to share with you.
Starting with…
1. Addressing objections head-on in my emails lead to the biggest increase in sales
The biggest objection for my list building training was simply “I can’t build a list cause nobody knows who I am”.
This was coming from copywriters…
It was coming from coaches…
It was coming from regular Joe’s looking to get into list building…
So it was a big objection.
And everytime I addressed it head-on in my emails (usually with a story or an example of an “unknown” person building a profitable list) that email would crush in sales.
Now addressing objections isn’t anything new…
But if I’m being honest with myself, I was not doing a good enough job of it before.
And judging by how much the sales increased when I did address the objections, I am going to make sure to do a LOT more of it in future launch emails.
So that was the first lesson.
The second lesson had to do with the payment options.
2. Adding Paypal as a payment option brought in 67 sales that I may not have gotten otherwise
I usually don’t mess around with Paypal cause they have a history of freezing people’s money and I don’t want to deal with that.
But during my last launch, I had 10-12 people ask if they could pay via Paypal.
So I figured if a dozen people were asking, then there were probably a lot more people who would buy if I offered Paypal as an option.
So I decided to add it as an option on this launch.
And that turned out to be a smart move.
Overall 67 people bought via Paypal.
Obviously, a good chunk of these people would have bought even if I didn’t offer Paypal as an option.
But I would guess Paypal probably added 30+ sales that I wouldn’t have gotten if I did not offer it as an option.
So that’s a win to me.
Paypal made me an extra $5k-$6k.
Which over the course of a year (and multiple launches) will add up to $25k+ in extra sales.
So nothing to sneeze at.
But the big lesson here was you always want to make it as easy as possible for people to pay you.
You do a lot of work creating a great offer…
And crafting killer copy…
You don’t want something as silly as a payment option being the thing that holds people back from buying from you.
So the easier it is for them to pay, the better.
Make sense?
I hope so.
Cause that’s all I got for you today.
Hope you got a nugget or two from this email.
Enjoy your Wednesday…
– Justin
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