After every launch that I do, I like to share some of the biggest lessons I learned from the launch with you.
Why?
That way you can take my lessons and use ’em in your own business to make some moolah.
Sound good?
Alright let’s get into it.
The launch I wrapped up last night was for my “13 most profitable email hooks” training that I’m hosting today.
The training was $197…
And in total the launch brought in $54,789 in sales (this includes future payments from people that took the payment plan).
So overall, it did great.
And I’m happy with how it went.
In terms of lessons learned during the launch, I had a few of them.
And I’ll share one with you today (and one tomorrow).
The first lesson for me was realizing just how powerful the last two days of a launch are.
Here’s what I mean by that…
On Saturday and Sunday, I had a bunch of friends in town for a memorial we were having for my buddy Rob who passed away last year.
So I had a lot going on…
And I wasn’t able to write as many emails as I normally would…
So I basically decided “I’ll send less emails over the weekend and send more emails on Monday and Tuesday to make up for it”.
So that’s what I did…
On Monday and Tuesday (the last two days of the launch) I sent a total of 7 emails…
And those two days I pulled in $36k in sales!
Which is crazy.
The entire launch did $54k in sales, and $36k of those sales came in the last two days.
That was a good reminder for me that I need to put a lot more thought into the last two days of my launches.
In the future I could send more emails…
I could add a last minute bonus…
I could use text messages…
I could add other payment options…
There’s a million things I could do…
But overall the big lesson I took away was that the last two days of a launch are extremely powerful…
So you want to put a lot of focus on them…
Cause that’s when the majority of your sales are gonna roll in.
That’s a simple lesson..
But it’s one that can make you a lot of dough if you implement it in a launch, a sale or even an autoresponder series.
So I suggest giving it a try.
Hope this was insightful for you…
I’ll be back tomorrow with the second lesson I took away from this $54k launch…
Enjoy your Wednesday…
– Justin
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