Why I don’t sell in every email

Time for another mailbag where I answer the  questions that you send in to me.

This first one is from Misty, all about email  marketing and selling in every email.

Q: “I learned about email from one of the best daily emailers out there and we were taught to sell something everyday.  I notice you don’t do this with your email list and I’m wondering why”

This is a great question.   

And one that I get asked about all the time.

The main reason I dont sell stuff more often is because I simply don’t have anything to sell right now.

Copy Accelerator in my main focus right now.

It’s a copy/funnel training program that I run with Stefan Georgi.

And we enroll people in that program mainly through our live events.

So I don’t push it to my list really.

I do however promote my live events to my email list. 

You’ll see a big push for our February event in the coming weeks.

But right now, I don’t sell everyday (ala Ben Settle) because I simply don’t have anything to sell.

For most businesses though, I would recommend selling in every email.

Make sense?

Let’s jump to the next question…

This one is about what I learned from Brent (the coach/therapist I’ve worked with for the last two years)

Q: What things that Brent taught you have helped the most?

I could write a whole book on this.

But if I had to narrow it down…

The biggest thing for me has been boundaries.

I grew up in a house with no boundaries. 

I didn’t have my own space.   I wasn’t allowed to even have my own thoughts.

Everything was dictated by my mom.

So I grew up thinking my opinion didn’t matter.

And that it was my job to make everyone else happy.

So I had no clue how to set boundaries with people.

I let people walk all over me.

And that didn’t matter if it was a business deal…

Or an ex-girlfriend…

For most of my life as an adult, I had no idea I was allowed to do what I wanted.

I was still in the “make everyone else happy” mode that I grew up in.

But since I learned how to have REAL boundaries, it’s made a huge difference for me. 

Without boundaries, you’re at the whim of what everyone else wants.

You have no control over your life.

And that’s a recipe for disaster.

So yeh I’d say learning how to have real boundaries has been one of the biggest things that Brent has helped me with.

Alright next question…

This one comes from top copywriter Lorrie Morgan…

Q: What would you do to make money if your business disappeared overnight?

I guess this question depends on whether or not I still have all my contacts that I currently have.

If I have that, then this is simple.

I’d send an email to my list and start a new high-end coaching group.

That’s basically what I did in 2018.

And I had 10 people in a year long coaching program paying $36k each.

That was simple to setup.

And the people in the group got amazing results from it.

If I didn’t have my current contacts though…

I’d probably partner with a business that I could get EASY wins for.

Like a plastic surgeon who has a mailing list of leads that he’s not doing anything with.

I’d partner with him, and get those leads into a 1-on-1 consultation so we could sell them on whatever procedure they need.

And then I’d take like 50% of the profit.

Something easy like that would probably be my first move.

I’m all about “easy wins” when it comes to making money.

Alright let’s hop to the next question.

This one comes from Brian Speronello.

And it’s about food.  So he certainly knows the way to my heart…

Q: How do you make your steaks?

I actually made a nice ribeye yesterday, so I’ll give ya the rundown on how I made it.

To start, I left the ribeye out for about 30 minutes and coated it with Maldon sea salt flakes.

Then I heated the oven up to 500 degrees.

Once the oven hit 500, I put my cast iron pan on the stove and heated it up to high.

I put a little tallow in the pan to grease it.

And then I seared the ribeye for about 45 seconds on each side.

After it’s been seared on both sides, I put the whole thing (cast iron pan and the steak) in the oven for about 2 minutes.

After 2 minutes in the oven, pull it out and flip it over.

And put it back in for another 2 minutes.

After that it’s done.

So I just set it on the cutting board and cover it loosely with tin foil for about 5 minutes.

Let it rest and let the juices disperse.

After about 5 minutes of rest, I slice into it and it’s usually a perfect medium rare.

That’s probably my favorite way to cook a steak these days.

Simple…

Loaded with flavor…

And it works every time. 

And now I’m hungry after having written that.

So let’s do one more question and I’ll wrap it up for the day.

This comes from a guy named John (no last name)…

Q: What would you say separates the people who actually make it in internet marketing vs. the people who dabble and quit?

The biggest thing I see is committment.

For example, Tanner and Alec (my two copy cubs) when they started with me were willing to do WHATEVER it took.

So when I told them to write 3 emails every single day, they did it.

Writing 3 emails every day is not hard.

But it does take committment.

It’s a lot of time.

So it means sacrificing other things.

You’re either getting up early to do it…

Or you’re doing it at night after work.

So it takes committment.

And that was something they were both serious about.

Cause not only did they write 3 emails a day, but they also packed up all their stuff and moved to Austin.

Why?

Well I told them both if they were serious about doing this, then they needed to be here.

They could meet everyone in the IM scene.

And they would be surrounded by internet marketers while learning.

Packing up all your stuff and moving across the country is a big deal.

So I didn’t expect them to do it…

But I knew it was the best thing for them. 

So to me it’s the committment that separates the ones who make it more than anything.

Being committed allowed Tanner and Alec to go from working a normal job to now making over $100k a year writing copy.

Now most people will say they’re committed.

But when the rubber meets the road, they aren’t.

They might be able to do it for a week…

Or a month…

But they aren’t committed enough to stick with it over 6 or 12 months.

That to me is what separates the successful people from the people who just dabble and wind-up quitting. 

It’s all about the committment.

Anyways…

Hope that was helpful…

Cause that’s all I got for ya today.

Enjoy your Sunday.

– Justin