This is kind of strange…
But I have a closet in my house that is worth at least a million dollars to me.
But what’s in the closet is probably NOT what you think…
I don’t have a bunch of gold bars stored in there…
Or even a mint condition Honus Wagner card…
What I do have are tubs and tubs of direct mail pieces that I’ve received over the years (pic below)
This is just 3 of the tubs I have…
There’s another 8 or 9 in the closet behind it.
And each one is filled to the brim with direct mail pieces.
Why?
Because direct mail is where you’ll find most of the BEST copy being written.
And there’s good reason for that.
Direct mail is incredibly expensive to mail.
Between the costs for printing, assembly and shipping it can run you $10,000 to get a sales letter to 1000 people.
So if you’re paying that much to send it…
The copy has to be GREAT in order for it to make any money.
This is why I’m such a fan of studying direct mail…
And why I keep adding to my stockpile every week.
I get to study the highest level copy…
And it forces me to level-up my copy skills.
Cause I’m learning from the best in the game.
So I highly suggest you start collecting some direct mail pieces if you aren’t already.
The way I did it was to buy a bunch of stuff from big mailers and get on their mailing list.
That way they’ll send you all their promos.
Obviously this takes time (usually years).
And you need to buy a decent amount of products to get on all the lists.
So it’s not a quick fix.
But one way you can speed this process up is to simply buy a swipe file from someone who already did all the hard work of collecting the direct mail pieces.
And that’s why I’m writing you this email.
I sent you a reminder this morning that my friend Todd Brown just put together a 4000-page swipe file with all the best direct mail pieces from the “who’s who” of direct response like Dan Kennedy, Agora, Bottom Line, Health & Healing, Stansberry Research, Frank Kern, Russell Brunson and a whole lot more.
This thing is 5-full binders of direct mail.
And it’s got every winning sales letter over the last 10 years used to sell physical products, books, newsletter subscriptions, courses, coaching, live events, supplements and more…
Everything is in there.
However, I do have to warn ya.
Todd only printed 250 copies of the swipe file for this promo.
And last I heard from his affiliate manager, they sold 55 of those copies in the first 30 minutes of the sales page being live today.
I’m guessing by this point that number is closer to 100 copies sold.
So they’re going quick…
And once they’re gone, they are gone.
They won’t be printing more.
And they won’t be selling digitial copies.
So if you want to grab a copy of this incredible 4000+ page swipe file with all of the greatest direct mail pieces of the last decade…
I suggest you snap one up now.
I highly doubt they will have any left after today.
So if you want one, head on over to the sales page and grab yourself a copy right here.
I hope ya get one before they’re gone.
– Justin
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