Note: This is email #2 in a series I’m doing on the biggest copy tips I’ve learned from Stefan Georgi (the guy I consider the #1 copywriter in the world right now)
If you look at any piece of copy Stefan Georgi has written, one thing will stand out…
It’s easy to read.
You won’t find a bunch of long sentences in his copy.
In fact, most of his sentences are just a few words.
For example…
This is a bit of copy Stefan wrote for an anti-aging supplement last year…
Do you see how easy that copy is to read?.
There’s no big blocks of copy…
No run-on sentences…
It’s short, punchy and to the point.
I can tell you having studied copy for 12+ years, that this is no accident.
Stefan puts a lot of thought into this.
Why?
Because copy that is easy to read will always convert better than copy that is hard to read.
Always.
If your copy is tough to read…
And people have to really think to get through it…
They’re just gonna stop reading.
Cause there’s too much friction.
That’s why it’s so important that your copy is easy to read.
You want short, punchy sentences.
The reader shouldn’t have to think…
It should be so easy to read, that a construction worker from Iowa can breeze through it.
That’s what you want.
Cause like I said, copy that’s easy to read will always convert better than copy that is tough to read.
That’s one of the biggest lessons I’ve learned from studying Stefan’s copy.
He’s a master at making his copy easy to read.
And it’s why I highly recommend you learn from him.
His RMBC copywriting course goes into all of this (and a lot more).
If you’re not familiar with it, this is basically the course Stefan put together after selling over $700 million worth of products online with his copy.
And in the course, he shows you exactly what he does to write such killer copy.
And how you can do the same.
Normally the only way to learn the RMBC method is in our Copy Accelerator program…
And that costs between $12,500 and $45,000 a year.
But Stefan has put everything you need into his RMBC course.
And you can soak-up all his wisdom for just a fraction of the cost of Copy Accelerator.
So if you’re interested in learning from the guy I consider the #1 copywriter today…
I suggest picking up his course.
BTW the links I sent out the last two days for this didn’t work for a few people.
That has been fixed now.
So you can check out the RMBC course here.
Hell, even if you don’t have any interest in the course, I recommend you study the sales page for RMBC.
It’ll show you RMBC in action.
You can check it out here.
– Justin
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