Yesterday I gave you a behind-the-scenes look at how I put together my Black Friday offer for next week.
If you missed that email, the offer is going to be a bundle of 6 of my best trainings…
So that will include trainings on list building…
Writing winning email copy…
Crafting email promos…
And a lot more…
I think it’s a really good offer.
And I know it will sell well.
But in order to make it even more attractive…
I decided to add a mega-bonus on top of it.
And in this email, I’m gonna breakdown my thinking behind how I chose the bonus…
That way you can see how I think about these things (and improve your own marketing)…
Sound good?
Alright, let’s jump into it…
Most people when they add bonuses to an offer they just take whatever they have lying around and turn it into a bonus.
In my experience, those bonuses usually don’t move the needle.
Why?
Cause the most important part of a bonus is that it needs to be something that people REALLY want.
So if you’re just tossing stuff in as a bonus…
There’s a good chance it’s not something that people really want.
So for my bonus for my Black Friday offer, my main priority was to offer something that people REALLY want.
In fact, I wanted the bonus to be even more valuable than the bundle offer itself.
So with that said…
Here’s how I came up with my bonus…
I originally planned to put on an event next year called “Email Experts” that was going to be a $2000 event.
The entire event would be all about email…
So there’d be talks on building a list…
Writing winning emails…
And increasing deliverability…
I would speak at the event, and then I’d invite some of the best email marketers in the game like Mike Geary, Jerrod Harlan, and Ian Stanley to speak as well…
I know an event like this would crush…
So my plan was to put this event on, and sell the tickets for $2000.
However…
A few weeks ago when I was putting this Black Friday offer together…
I got the bright idea that instead of selling tickets to the event for $2000…
I could just make the ticket to the Email Experts event a BONUS for anyone that picks up my Black Friday bundle.
So that means if you pick up the bundle, you not only get 6 of my best trainings…
But you also get a $2000 ticket to my Email Experts event on top of it (and you’ll get the recordings from the event as well).
To me, that’s a very powerful bonus.
Cause the event would sell well on it’s own.
So I’m willing to bet there will be a bunch of people who pick up the bundle simply for the bonus alone.
So that’s what I decided to go with…
The cool thing is that all the speakers I mentioned that I wanted to get are already onboard with speaking at the event.
So if you come to the event, you’ll get to learn from a murderer’s row of email marketers including Mike Geary, Jerrod Harlan, Liss Graham, Kate Aseltine, Ian Stanley and myself.
So overall I think that’s a killer, killer bonus…
Anyways…
I wanted to share that with you to give you a little look into my thought process of coming up with my Black Friday offer.
I shared how I came up with the offer yesterday…
And the bonus today…
Over the next few days, I’m going to share how I put the copy together, the price, and a few other important parts of the offer…
So if you’re interested in seeing how I did all that…
Keep your eyes peeled for an email from me tomorrow morning.
– Justin
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