[part 2] – lessons from a launch that did 69k in sales

Following up on my email from Monday, I want to share the second biggest lesson I had from my $69k launch of Copyhour.

This is a lesson that has become more and more obvious to me over the last 12 months…

And the lesson is this…

Once you find a topic that works to your list, you want to double down on that topic, and continue to promote more offers on that topic.

For example…

Back in 2021, I promoted Stefan Georgi’s RMBC copywriting course to my list and it crushed.

I think I did like 66 sales.

And that was when my list was barely 3000 people.

So I made around $33k with a list of 3000 people.

Which was great.

I then had the same experience later that year when I promoted Tanner Henkel and Jerrod Harlan’s email copywriting course.

That course sold for $997.

And I believe I made like 96 sales of it (which I was paid around $33k for).

So again, a nice payday…

So at that point, I had two successful promos of copywriting trainings to my list.

And because of this I can infer that my list obviously likes copywriting trainings.

So if I want to make more money…

I should sell more copywriting trainings to my list.

And that’s exactly what I did with Copyhour.

Copyhour fit the same mold as RMBC and the email course.

So based on that…

I figured Copyhour would do well.

And it did.

So the big thing I want you to takeaway from this is that when a certain topic is doing well to your list…

Don’t move away from it…

Double down on it.

Find more offers that hit on that topic…

And promote those offers.

Cause the reality is that an email list is simply you promoting the same topics over and over with new mechanisms on each offer.

That’s all it is.

So when something is working…

Simply do more of it. 

That’s a simple idea…

But it’s one that can make you a lot of dough if you follow it. 

So keep it in mind.

And enjoy your Wednesday…

– Justin