I mentioned yesterday that one of the projects I want to launch next year is some type of low-ticket continuity program ($99-$199 per month).
I don’t know exactly what that program will be yet.
But I know I want it to be…
– exciting and interesting for me
– something that has a real impact on the people who are members
– less than 15 hours of my time each month
– easy for me to deliver
– something that makes me at least $20k-$30k per month
So based on that…
I started doing a little digging into what continuity programs are working for other people.
So over the last few weeks I’ve studied a good amount of them including…
– Mike Dillard’s “Richer Everyday”
– Kevin Rogers’ Copy Chief
– Brian Kurtz’s Titans Xcelerator
– Ben Settle’s newsletter
– Perry Marshall’s newsletter
– Neville Medhora’s copy membership
– Dan Henry’s “Get Clients University”
– Ryan Moran’s “One Percent”
– James Schramko’s membership
– Ian Stanley’s Emails Of the Month
– Clickfunnels print newsletters
– plus a few more…
My goal with studying all these memberships is simple…
I want to see what’s working for other people.
Why?
Cause success leaves clues.
If someone has a continuity program with 500+ members in it, that tells me it’s a good offer…
And that people like what they’re selling…
And if I were to create something similar (with my own twist on it) then it has a good chance of working for me.
So the research is super important…
And it’s why I do a lot of it before creating any new offer.
The biggest thing I’m trying to avoid is wasted time.
I don’t want to spend months coming up with an idea…
Write an entire sales page for it…
Build out a funnel for it…
Run a launch for it…
Only to find out later that the business model doesn’t work…
Or that people aren’t interested in the topic…
That ain’t fun.
And I don’t want that happening.
So I make sure to do a lot of research upfront…
I figure out what’s working for others…
And then based on that, I create something similar, with my own “twist” on it.
That way I know it’ll have a good chance of working…
So the big takeaway here is that if you want to launch an offer that actually has “legs”…
It’s all about the research you do beforehand.
That’s where the magic happens.
So put in the time…
And do the research.
Make sense?
I hope so.
Cause that’s all I got for ya today…
Enjoy your Thursday,
– Justin
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