Over the last few days I’ve been giving you a look behind the scenes of how I’m putting together my Black Friday offer that I’m releasing next week.
On Monday I showed you how I came up with the actual offer (it’s a bundle of 6 of my best trainings on email copy, email launches and list building)…
And then yesterday I showed you how I came up with the mega bonus I’m giving away with it (which is a free ticket to my $2000 Email Experts event in January)
So that’s the offer in a nutshell.
I think it’s a damn good offer…
And judging by the response to my last two emails, it’s gonna sell really well.
So today I want to give you a little insight into how I plan on selling the offer.
That way you can see how I think…
And you can use whatever you learn from me for your own promos.
Sound good?
Alright in terms of selling this offer, let’s start with the sales page.
In my experience with bundle offers, there’s no need to get fancy with the copy.
It’s a straight forward offer…
And the main appeal of a bundle is that you’re getting a bunch of different courses for one low price.
So there’s no need for a big idea…
Or a mechanism…
It’s a simple “meat and potatoes” kind of pitch.
So that’s what I went with…
I hired Brian Casaletta to write the sales page for me.
And after we brainstormed some ideas together…
We decided to go with a very bullet-heavy approach for the sales page.
So there’s a description of each of the trainings…
And then a laundry list of bullets to get you excited about what you’ll learn in each course.
This is a proven way to sell a bundle…
Especially when you have a good offer and a good bonus (you want to make those the stars of the sales page).
So that’s what we focused on.
Now in addition to the sales page…
The other big decision I had to make was WHEN I was going to promote it.
In my experience when you do promos over holidays (especially holidays where people travel) you want to give people ample amount of time to buy.
So with a lot of people traveling for Thanksgiving…
I decided I’m gonna run the promo from next Tuesday, Nov 21st through Monday, Nov 27th.
That’s 7 full days.
Which gives people a lot of time to buy.
They can buy before they travel…
They can buy during Thanksgiving and Black Friday…
And they can also buy a few days after the holiday rush is over.
So lots of options to buy…
I know some marketers prefer to run shorter promos…
But I’ve always found that longer, 7-8 day promos work best for me.
So that’s what I’m going with.
As I said the sales part of this is pretty straight forward.
So there’s not a ton to share…
I have a few more things I’m gonna share with you in terms of how I came up with the price, segmenting my list, and a few other things…
So if that interests you…
Keep your eyes peeled for an email from me tomorrow…
– Justin
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