Over the last few days I’ve been giving you a look behind the scenes of how I’m creating my Black Friday offer that I’m releasing next week.
On Monday I showed you how I came up with the offer itself (it’s a bundle of 6 of my best trainings)…
On Tuesday, I showed you how I came up with the bonus I’m giving away with it (a free ticket to my $2000 Email Experts event in January)…
And then yesterday I broke down the angle I used for the sales page…
So we’ve covered a lot so far…
Today, I want to cover how I’m planning to write the emails for the promo.
And I think this will be eye-opening for you.
Why?
Cause when most people try to sell a bundle offer, they try to sell the entire bundle.
Which is a mistake.
The better way to sell a bundle is to focus on specific things that are in the bundle.
This is something I learned a long time ago from A-list copywriter, David Deutsch.
David used to always hammer into my head that “people get excited about specifics”.
So instead of trying to sell the whole bundle…
What you want to do is get the reader really excited about ONE course that’s in the bundle.
I actually used this exact same strategy back in February when I promoted Rich Schefren’s “Steal Our Winners” program.
If you’re not familiar with Steal Our Winners, it’s basically a membership site with 300+ trainings on everything from copywriting to email to SEO.
So instead of trying to sell people on the entire membership site…
What I did was go in there, and pick out trainings that I thought were really interesting and I wrote emails about them.
So I wrote an email about Peter Tzemis’s “secret sauce” for VSL leads…
I wrote an email about Chris Haddad’s Youtube ad format that was bringing in 700+ buyers a day…
I wrote an email about Caleb O’Dowd’s offer formula that’s making him tens of millions a year…
I didn’t try to sell the entire membership.
I sold people on specific trainings…
And once they were interested in the training, I said “if you want access to this, simply sign up for Steal Our Winners”
Well guess what?
That format crushed.
And I made a LOT of sales.
So that’s exactly what I’ll be doing next week when I promote my Black Friday bundle.
I’ll be focused on getting people excited about the specific trainings in the bundle.
Make sense?
I hope so.
Cause that’s all I got for ya today.
Hope you’re enjoying this little behind the scenes look at how I’m putting together my Black Friday offer.
I’ll have more for ya tomorrow…
– Justin
If you want to hear more from Justin, he has a private email list for top marketers, copywriters and business owners. To apply to be on the email list simply click the button below that says “apply now”.
