One of the best copy lessons I learned from David Deutsch is how to use a “contrarian” angle that’s the opposite of everyone else in your market.
For example…
If you look at David’s sales page for his new copy course he uses the contrarian angle perfectly.
In fact, it’s right in the headline (see here).
“Please Stop Writing Copy”
Think about that…
Every other copy course is talking about how to be a better copywriter.
But David went the opposite way.
And he’s telling you to stop writing copy.
So he’s zigging when everyone else is zagging.
This stands out.
And gets your attention.
Cause you’re not expecting it.
What’s more…
It fits perfectly with his big idea.
Cause the big idea for his sales page is that to become a better copywriter you have to think differently.
So it’s not copywriting…
It’s copythinking!
And the headline “Please Stop Writing Copy” is a perfect fit for this idea.
That’s the power of a contrarian angle.
And it’s been used in every niche from health to financial to biz-opp – and it works like crazy.
If you haven’t seen the sales page yet for Deutsch’s new course, I’d suggest looking at it…
Even if you’re not interested in buying the course…
The contrarian lead he’s using on the sales page is worth studying.
You can give it a look here.
That’s all I got for today.
Enjoy your Friday,
– Justin
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