After mentioning that my new course, Upsell Mastery, is releasing tomorrow, I got a bunch of questions from readers about it.
So I’m gonna answer those here…
Q. Is this course for copywriters or for people who have their own offer?
A. Both. The course is specifically about how to create upsells that convert at 30-50%.
This is important because that’s the only way to truly scale an offer.
In today’s world, you have to have GREAT upsells to scale an offer.
So if you have your own offer, getting your upsells to convert in the 30-50% range will significantly increase your average order value.
Which will allow you to buy more traffic…
I’ve seen offers go from 40 sales a day to 1500 sales a day simply because they dialed-in their upsells.
And on that same note…
This is a huge opportunity for copywriters right now (dare I say the BIGGEST opportunity)…
Cause there aren’t many copywriters who know how to write upsells that convert at 30-50%.
So copywriters who can do this, can make a lot of moolah.
Mike Geary paid me $53,000 to write an upsell for him.
And that took me all of 2 days to write.
Ning Li got the biggest royalty check of his life from Paleohacks because the upsell he wrote for them improved their AOV so much that they were able to scale from 80 sales a day to 1000+ sales a day.
So as I said before…
Having great upsells is crucial right now.
And whether you’re an offer owner or a copywriter, Upsell Mastery is gonna help you make a lot more money.
Let’s hop to the next question…
Q. Can you tell me exactly what’s in the Upsell Mastery course?
A. Yep.
So here’s the breakdown…
You’re getting 7 video modules with the course.
These videos break down my OLOF method for getting your upsells to convert at 30-50%.
Plus you’re also getting a swipe file of the 8 best converting upsells I’ve ever seen.
I even templated these swipes out so that you can easily model them yourself in your own upsells.
So that’s an overview of the course.
In regards to the specifics, here’s what you get…
Vid 1 – How to use the OLOF method to get 30-50% conversions on your upsells
Vid 2 – 8 Proven conversion boosters for upsells
Vid 3 – What’s the best price to use for your upsells (with lots of examples)
Vid 4 – How to make a lot more money with downsells (again with lots of examples)
Vid 5 – What is working now with 2nd upsells, 3rd upsells and checkout pages
Vid 6 – Upsell makeovers – I take 3 upsells that aren’t converting very well and show you exactly what I would do to fix them
Vid 7 – How copywriters can make as much as $53,000 writing a single upsell. This video breaks down my performance-based model when it comes to upsells and shows how copywriters can use this model to make a LOT of dough.
BONUS #1 – A mega-swipe file of 8 of the best upsells in multiple niches including health, financial, credit repair, dating, survival, guitar training, supplments and more. I’m giving you both the transcriptions on these upsells and the video files.
BONUS #2 – Templates of 8 of the best converting upsells. You can simply take these templates and use them to write your own upsells. They’re broken down in a way that a 5th grader would be able to understand them.
So that’s everything you get in Upsell Mastery.
And like I mentioned yesterday…
All of the info in Upsell Mastery is based on REAL data from me and my clients.
This course is the result of hundreds of split tests in different niches over the last 4 years.
So you’re getting the entire playbook that I spent years developing and refining – all in one course.
Make sense?
Alright let’s hop to the last question I received…
Q. You mentioned that subscribers of your print newsletter get this course for free as part of their membership. I was previously a subscriber, but I’m not anymore. Can I still get the course?
A. Yep, you can still get the course.
Only difference is that you’ll pay the full price for the course.
The full price is $1497.
And you’ll see that option on the checkout page.
If you’ve never subscribed to the Justin Goff Marketing Letter, then you can subscribe and get the course for free with your subscription this week.
But like I said this option is only for new subscribers.
If you were a previous subscriber, you can’t rejoin the newsletter just to get the course at a discount.
Hopefully this answered any questions you have about the course…
I’ll be releasing it tomorrow morning.
So if you’re ready to take your upsells to the next level…
Be on the lookout for an email from me tomorrow.
– Justin
P.S. – if you have a question about the course that I did not answer here, feel free to respond and ask me
If you want to hear more from Justin, he has a private email list for top marketers, copywriters and business owners. To apply to be on the email list simply click the button below that says “apply now”.
