Quick question for ya…
At one of the previous Copy Accelerator events, I did a talk on how to significantly increase your conversions by understanding your buyer on what I call “the 3rd layer”.
I’ve never released this talk…
But I’m thinking of recording it for my Youtube channel this week.
The premise of the talk is this…
Most copywriters understand their buyers on the first or second layer…
But the true masters dig deeper, and understand their buyer on the third level.
And on the third level, it’s not just about their fears, frustrations and desires…
It’s about things like the “lens” through which they see the world.
I’ll give ya a good example of this…
In the survival niche, the buyers have one main “lens” that they see the world through.
And that’s the lens of “mistrust”.
So every good promo taps into their mistrust of politicians like Dr. Fauci, Joe Biden and Nancy Pelosi…
It taps into their mistrust of food companies valuing profit over their health…
It taps into their mistrust of banks and a stock market that’s rigged for the rich…
So everything in their life is seen through the lens of mistrust.
And when you know this…
You can really make your copy sing.
Cause every email, sales page or ad that you write can tap into this “mistrust”.
And as a result, you’ll make a lot more sales.
This is what I mean by getting past the first and second layer of your buyer and digging down to the “third layer”.
Anyways, here’s the deal…
Like I mentioned, I gave a full 60-minute talk on this topic at a previous Copy Accelerator event in Tampa (and it was never released to the public).
But I still have the slides…
And I’m considering recording the talk again and uploading it to my Youtube channel.
This will take a few hours of my time, so I want to make sure there’s enough demand to make it worth it.
So if you’re interested in seeing my third layer talk, simply reply to this email and say “interested”.
If I get enough responses, I’ll record it today and send it out to ya…
Let me know
– Justin
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