Something I encourage every copywriter and offer owner to think about is “trade offs”.
Everything in life has trade offs…
For example…
If you want to be one of the best copywriters in the world…
You’ll need to write for 5-6 hours a day…
You’ll need to study a lot of copy…
You’ll need to get feedback on your copy…
And you’ll probably need to do this for a good 7-10 years…
So that means a lot of time spent on your own…
Tons of ups and downs…
And probably missing out on other things in life…
Those are the trade offs to being one of the best copywriters in the world.
And guess what?
The same thing applies to someone who is dead set on building a $100 million business.
Running a $100 million business is a TON of work.
You’ll probably be working 14 hours a day…
You’ll be constantly stressed.
Your health will take a hit…
Your relationship with your spouse will suffer…
Competitors will try to undermine you and take you out…
And that doesn’t even consider the fact that you now have 100-200 employees who’s livelihoods and families rely on your every move.
So while there’s a lot of glory in running a $100 million business…
There’s also a lot of trade offs.
You’re not gonna have an easy, stress-free life.
It’ll probably be chaos.
Point being…
Everything in life has trade offs…
And the bigger the reward…
The bigger the trade off will be.
This isn’t to say you shouldn’t go after big things…
Nope.
It’s simply to give you a realistic idea of what the trade offs are going to be.
Cause there will be trade offs.
And if you want to succeed…
It helps to know what those trade offs will be BEFORE you jump into the deep end.
So keep that in mind…
– Justin
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