I mentioned a few months ago that I was writing a fundraising letter for a struggling Great Dane rescue that I used to work with…
They were low on funds…
And needed to quickly raise some money so they could keep helping these poor dogs.
So I wrote an 8-page letter for them that got sent to past donors asking for an end-of-the-year donation.
That letter finally got mailed out last month…
And I just got emailed the results of it.
The results were surprising to say the least.
I won’t spoil it here.
But if you want to see the results, head on over to our Facebook group at “Justin & Stefan Talk Copy”.
I posted a full breakdown of the campaign in the group including…
– A copy of the 8 page letter I sent out
– Why I made some of the decisions I did with the campaign (the date we sent it out, which donors I left off the mailing list)
– The breakdown of online donations vs. donations made by check (this was eye-opening)
– And a whole lot more…
Like I said the full breakdown is posted in the free Justin & Stefan talk copy Facebook group.
If you’re not a member yet, just click the link below to join and you’ll see the post.
-> Surprising results of my direct mail campaign for a Great Dane rescue
– Justin
If you want to hear more from Justin, he has a private email list for top marketers, copywriters and business owners. To apply to be on the email list simply click the button below that says “apply now”.
