Back in the 70’s and 80’s there was an introverted, chainsmoking copywriter in New York who would have been the greatest email subject line writer of all time.
However, he never got that chance.
Why?
Cause he unfortunately died in 1993 (a few years before the internet and email became mainstream).
So we never got to see his talents transfer over to the email world.
If you’re not sure who I’m talking about, that man was Mel Martin.
And in his prime, Mel was the king of coming up with curiosity-provoking fascinations such as…
– Bills it’s ok to pay late
– What never to eat on an airplane
– Best numbers in any lottery
– College aid for families WITH money
– How to get reimbursed for stock market losses
– Fight heart disease with beer
– Common sex positions that causes impotence
– Diseases you can catch from your pet
Mel wrote all these fascinations in the 70s and 80s for direct mail offers.
So they were used on envelopes like the one below…
As you can see, the guy knew how to provoke curiosity.
And I’d be willing to bet that if he was alive today, he’d be writing some of the best subject lines around.
They’d be debated in groups on Facebook…
And talked about at dinner when copywriters got together.
Point being…
If you make your hay writing emails for clients…
Or you write emails for your own list…
You owe it to yourself to have a swipe of Mel’s ads from the 70’s and 80’s (specifically the copy he wrote for Boardroom).
Cause it’s a treasure trove of fascinations that you can swipe and turn into winning subject lines.
Which as you know is really important…
Cause if your emails go from getting a 20% open rate to a 30% open rate, that could mean the difference in thousands of dollars over the course of a month (even more if you have a big list).
So if you’re interested in leveling-up your subject lines…
And making more money from every email you send…
I highly suggest picking up a copy of the “Copy Legends Swipe File” I’ve been telling you about all week.
It has 20 different Mel Martin ads in it…
And over 500 of Mel’s best bullets…
So it’s like your very own “cheatsheet” for writing killer subject lines.
And what’s more…
You’re not just getting Mel’s ads in this collection.
You’re also getting the top-performing ads of the 70’s, 80’s and 90s from guys like Gary Halbert, Gary Bencivenga, Eugene Schwartz, Dan Kennedy, Ben Suarez, Joe Sugarman, Clayton Makepeace and more…
There’s 1,749 ads in the whole collection.
So it’s a hell of a deal.
And if you pickup the swipe file this week while it’s on sale, you won’t pay the regular price of $497…you’ll pay just $297.
So you save 200 bucks…
I’ll tell you that I personally bought this swipe file myself (with my own money)…
And I use it every week to come up with subject lines, big ideas and unique hooks for my copy…
It’s worth every penny.
But the special discounted price they’re offering is only good until March 14th.
So if you want to snag the swipe file for just $297 (instead of $497) then I suggest you don’t dilly-dally.
You can see exactly what’s in the Copy Legends swipe file, and get your copy right here.
– Justin
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