I will always be a big fan of sending personality driven emails to a list.
Why?
Cause they’ve made me a lot of money over the years (in multiple niches).
However…
I will say that personality-driven emails are NOT for everyone.
They do have some “downsides”.
And I want to share a few of those downsides with you.
Starting with…
They’re not as easy to write as the short 100 word click-driver emails
The classic short emails (that have no personality in them) are super easy to write.
You can bang one out in 5-10 minutes.
That’s not the case with personality driven emails.
Personality-driven emails (like the ones I write to my list) will take a little longer.
I’d say most of mine take about 30 minutes to write.
So when you compare that to the short, click-drivers they do take more thought and more time to write.
So that’s one of the downsides…
And along with that, another downside is that…
You need to be willing to be vulnerable and share stories of your life
The best emails I’ve ever written are usually ones where I share stories of things I’ve struggled with.
Like the story I tell of my mom not believing in me as an entrepreneur…
Or how I hit rock bottom and was miserable after making $3.9 million in 2017…
Or how I used to feel like a fraud when clients paid me because I thought my copy wasn’t good enough…
These are not easy things to share.
But stories like this connect on a deep level.
And if you’re going to use personality-driven emails you need to be willing to share the ups-and-downs of your life in your emails.
Cause that’s what people will relate with.
And that’s what will build the bond with your list.
Let’s look at one more of the “downsides” of personality-driven emails…
And that’s the fact that…
You’ll make less money in the short term, but you’ll make more money in the long term
If all I did was send short, click-driver emails that sell, sell, sell I’d probably make more money from a new person on my list than I currently do.
But I don’t want to do that.
Why?
Because I want my emails to be valuable to you.
That way you’ll read them each day…
So I’m ok with making a little less money right when you get on my list…
Because once you start reading my emails, there’s a good chance you’ll keep reading them.
And over the course of a year…
I’ll make a LOT more money from my style of emails versus the short, click-driver kind of emails (because you’ll actually stay on my list instead of unsubscribe).
So if you only care about short term money, then you’re probably better off sending short click-driver emails…
But if you care about the long game…
And you want people to stay on your list and buy from you year after year…
Then personality-driven emails are the way to go…
So there ya go…
Those are a few of the “downsides” that go along with personality-driven emails.
So I want you to be aware of ’em.
I will say that for me, the upside of personality-driven emails far outweighs the downsides.
It’s not even close.
I mean I was able to make $1.6 million last year with a relatively small list of 8200 people.
And that was all possible because of the bond that my emails created with the people on my list.
Now maybe having a bond like this with a list appeals to you…
Maybe it doesn’t…
But if it does appeal to you…
Then I suggest you take me up on what I’m about to tell you.
Here’s the deal…
Last year, I held a one-time training where I revealed the “secret sauce” behind how I write personality-driven emails to my list for maximum money and maximum influence.
That training was only open for a week…
And then I shut it down.
Since then it’s been off the market and no one has been able to buy it.
But this week, I decided to re-open my “Justin style email” training for a limited time so you can go through it.
In the training I’m gonna show you…
– the 9 most profitable email types you can send to your list (this makes it super easy to know what to write each day)
– how to get 50-60% open rates on the emails you send (this is what I’ve averaged for the past three years)
– how to sell things through email and have your list LOVE you for it (instead of hating you and unsubscribing)
– how I’m able to bring in $20k-$45k a month promoting affiliate offers using nothing but personality-driven emails (I’ll show you a full 7-day example of how to do this)
– how to write “Justin style” emails for your clients (we’ll dive into how you can get stories and topics from a client so you can write in their voice)
– how often you should sell in your emails vs. how often you should send “bonding” emails
– how to get people to open your email every single day simply because it’s you sending it (this one has is really the foundation of my email style, and I don’t think I’ve ever revealed it before)
– 4 simple list building strategies for putting buyers on your list (this could be it’s own course, but I’ll breakdown 4 of my favorite list building methods that you can use right now to build a list)
– A swipe file of how to use “Justin style” emails in niches like health, financial, coaching, biz-op, survival, dating, music, hobby niches and more
– plus much, much more
So that’s what the “Justin style” email training is all about.
I think this training is perfect for you if you…
– Already have a list, and you’d like to have a proven blueprint for how to write personality-driven emails that sell
– You currently write copy for clients and you’d like to make your clients more sales without the traditional churn-n-burn emails that most people send
– You’re currently a coach, expert or consultant who wants to sell high-ticket services, courses and coaching (without them balking at the price)
– You’re a copywriter that wants to create your own list so you can escape the feast-or-famine of freelancing
– You’re in a regular job but you’re looking for a side hustle that doesn’t take a lot of money to get started
If any of those sound like you, I think you’ll probably get a lot out of this training.
And here’s the best part…
When I originally released this training, the price was $197.
And at that price, pretty much everyone who joined the training said that it was a steal.
But during this special re-launch of the training, I’m going to offer you an even better deal.
Instead of paying $197 upfront…
You can get the entire training for just three payments of $67.
That means it’s just $67 to get access to the training today.
And you can pay the rest over the next two months.
So that’s the deal…
And I hope you take me up on it, cause the information in this training is so powerful that it’s allowed me to…
– rake in $89,000 in a single week by simply writing emails to my list
– launch a $45,000 per month print newsletter business
– make as much as $47,000 promoting an affiliate offer (this is great because I don’t even have to create the product)
– fill live events with 350+ people
– create a coaching program that was making around $4 million a year at it’s peak (with most of that being profit)
– position myself as a top expert in the copy industry (nothing will position you as an expert faster than writing daily emails)
– got me invited to speak at big industry events like Russell Brunson’s mastermind, Titans Mastermind and Mimosa Mastermind
My emails generated all of that.
Which is why I’m excited to teach you the secret sauce behind all of this in my “Justin style” email training.
Like I said, the training was $197 when I initially released it…
But you can snag it today on a special payment plan where you pay just $67 today (and pay the rest over the next two months).
So if that floats your boat…
I suggest snapping up the training as soon as you can.
I don’t have a fancy sales page or anything like that to sell you on this offer…
So if you’re interested in learning how to write personality-driven emails that make a TON of sales (without being overly salesy or hypey)…
Then head over to the checkout page and get yourself a copy of the training right here.
– Justin
If you want to hear more from Justin, he has a private email list for top marketers, copywriters and business owners. To apply to be on the email list simply click the button below that says “apply now”.
