One of my favorite emails to read each week is the one that A-list copywriter Kim Krause Schwalm (pictured above) puts out every Friday.
Not many people know about this email…
But it’s incredible.
Each Friday, Kim does a full breakdown of copy that is working right now.
Sometimes she breaks down a direct mail piece…
Other times it’s a VSL…
This past week she did a great dissection of an email that the bearded genius Dan Ferrari wrote.
It was for a supplement called Genesis.
And in her email, Kim broke down exactly why the email was working so well.
She talked about the primary emotions that the email hit on (envy and vanity)…
And the exclusive “velvet rope” angle that Dan played up…
Getting this kind of insight into why something is working is worth it’s weight in gold.
Especially coming from an A-lister like Kim.
For me this is the best way to get better at copy.
You need to see REAL examples of what’s working.
And you need to have someone show you WHY it’s working.
Which is why I look forward to Kim’s email each week.
Anyways…
If you’re not on Kim’s list, I highly recommend it.
Her “Copy Insiders” emails go out every Friday (which is tomorrow).
So if you hop on the list now, you can probably get in before tomorrow’s issue goes out.
The link to join is below…
If you want to get better at copy, I highly recommend this one…
-> https://www.kimschwalm.com/copy-insiders– Justin
If you want to hear more from Justin, he has a private email list for top marketers, copywriters and business owners. To apply to be on the email list simply click the button below that says “apply now”.
